About This Role
This marketing role in the fashion industry supports brand campaigns, social media content, and events to drive traffic and sales for the company's brands. It suits a detail-oriented individual with strong organizational skills who can work in a fast-paced environment.
Responsibilities
- Assist in the execution of brand marketing campaigns, promotions, and activations in line with brand guidelines
- Support in-store and mall activations, including lease line setups, seasonal campaigns, and promotional rollouts
- Coordinate basic logistics for marketing activities, including material preparation and on-site support
- Provide day-to-day administrative and operational support to the marketing team
- Drive increased traffic to stores and brand sales
- Support social media content filming, photography, and simple video editing for platforms
- Assist in creating short-form content and basic captions aligned with brand tone
- Support execution of social media content calendars and campaign launches
- Source content from stores and activations, including store visuals and staff participation
- Assist in planning and execution of marketing events, pop-ups, and brand activations
- Support event setup, on-site coordination, and teardown when required
- Assist with post-event photos, video documentation, and basic reporting
- Assist in preparing basic marketing reports, summaries, and presentations
- Maintain marketing assets, samples, and promotional materials
- Coordinate with retail teams, internal stakeholders, and external vendors to ensure timely execution
- Support the Marketing Department and all other departments and regional offices where required
Requirements
- Minimum a Diploma/Degree in Marketing, Mass Communication, Business, or a related field
- A minimum of 1 - 3 years of relevant experience for Executive level
- Minimum 3-5 years of relevant experience for Senior Executive level
- Good interpersonal and communication skills
- Good in planning
- Strong organizational and coordination abilities
- Able to multitask and work in a fast-paced environment
- Creative, proactive, and detail-oriented mindset
- Fluent English in both written and spoken
- Excellent verbal and written communicator
Nice to have:
- Experience in retail, beauty, luxury, F&B, or FMCG industry
- Familiarity with social media platforms and digital marketing tools
- Knowledge of another language
