About the role
About The Role
As a Senior Marketing Analytics Analyst, you will identify and communicate business insights by analyzing customer, sales, promotional, digital, and/or competitive data. You will identify business questions, extract data through relational databases or cloud platforms, analyze and interpret the data and develop insights into stories to assist with business-critical decisions.
What You’ll Do
- Review standard and advanced ad hoc analysis requests from all levels of business partners for customer, program, offer and/or channel needs
- Consult with leadership partners to identify primary and secondary business analyses and KPIs required to support critical business decisions
- Develop end-to-end project timelines for analysis deliveries
- Identify and collect primary and secondary data variables to holistically answer business questions
- Maintain a deep understanding of the structure and location of various data sources to be utilized
- Independently pull and manipulate data to determine results and develop data visualizations into relevant conclusions
- Identify and set up processes for data quality checks
- Lead in the setup and data pull for analyzing various marketing programs, including A/B Testing
- Review relevant data sets and analyses to develop detailed insights and implications for strategy and decisions
- Organize insights, data and visualizations into comprehensive stories for distribution to leadership partners to support internal business decisions
- Additional tasks may be assigned
Required
What Skills You Have
- Bachelor’s Degree in a quantitative field such as Statistics, Econometrics, Math, Research, or Behavioral Sciences
- 3+ years of analytics and insights experience, particularly customer
- Advanced SQL and/or SAS skills
- Modeling experience
- Strong communication and presentation skills
- Experience presenting complex data analyses
- Experience with data visualization tools (i.e. Tableau, Data Studio)
- Experience with Google Cloud Platform services and other big data technologies
Preferred
- Master’s Degree or equivalent
- Retail knowledge
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