Senior Manager, Segment Marketing - XR & Wearables

About This Role

Defining how Arm supports the next generation of XR and wearables is the core of this segment marketing job. This role connects AI assistants, continuous sensing, and new form factors with the compute platforms behind useful experiences, and it suits a professional who can guide the XR and wearables segment to grow preference for Arm.

Responsibilities

• Set a multi-year strategy for AI glasses, display glasses, mixed-reality devices, companion wearables, smartwatches, wearables, and related edge devices
• Connect market needs with firmware, system software, AI and vision workloads, sensor fusion, camera and display pipelines, connectivity, security, SoC requirements, power, thermal design, and form factors
• Define the segment, priority use cases, annual goals, investment recommendations, and measures of success
• Analyze trends across devices, silicon and platform providers, operating systems, AI assistants, developer tools, applications, content, commerce, and cloud services
• Translate customer and market insight into positioning, messaging, and thought leadership across compute, graphics and display, AI, vision, connectivity, security, and power efficiency
• Coordinate Product, Sales, Business Development, Developer Marketing, Corporate Marketing, Communications, Events, and regional teams on go-to-market plans and product priorities
• Create executive presentations, customer narratives, sales tools, launch content, partner stories, webinars, and event programs
• Build relationships with OEMs, silicon partners, platform providers, developers, ODMs, and content providers
• Measure ecosystem engagement, customer influence, opportunity progress, content performance, partner activation, and segment perception
• Represent Arm with customers and industry groups

Requirements

• 8+ years of experience in segment marketing, product marketing, product management, ecosystem marketing, business development, or related work
• Bachelor’s degree or equivalent experience or equivalent practical experience in engineering, computer science, marketing, business, or a related field
• Understanding of XR, smart glasses, wearables, edge AI, and the links among hardware, software, operating systems, applications, developer ecosystems, silicon platforms, and partner business models
• Ability to explain complex architectures in clear language for technical, business, customer, and executive audiences
• Ability to collaborate across functions, solve ambiguous problems, and influence senior colleagues and external partners
• Clear writing, presentation, webinar, customer, and conference communication skills

Nice to have:

• Experience in the semiconductor or compute ecosystem