About This Role
This role is responsible for developing and implementing communication strategies to enhance RxAuto's external reputation and strengthen associate engagement. It involves aligning RxAuto associates with BD's overall purpose, strategy, and culture, while supporting external amplification efforts related to product public relations and thought leadership.
Responsibilities
- Drive communications to inform key stakeholders of efforts and contributions in local communities
- Align efforts with RxAuto Marketing teams and Corporate Communications on customer-focused PR opportunities
- Work with corporate communications to manage external agency(s)
- Act as RxAuto lead for issues management and crisis communication, working closely with the BD Corporate Communications team
- Develop, manage and implement RxAuto organic social media in support of BD, RxAuto leadership and RxAuto strategy
- Encourage use of social media tools to help drive employee advocacy, in coordination with Corporate social media Team
- Manage community relations and engagement activities in partnership with local leadership and community investment partners and amplify storytelling around BD Hometowns initiatives
- Act as a business partner and strategic thought partner to the business president and leadership team
- Develop, manage, execute and champion business-wide internal communication and change management strategies and tactics
- Enable and coach RxAuto President and the RxAuto Management Board as needed for speaking engagements and presentations
- Work in partnership with RxAuto senior leaders and executives by providing strategic and practical recommendations
- Work with the RxAuto Management Board and RxAuto HR to support development and delivery of communication efforts that further activate and reinforce cultural aspirations
- Use analytics to understand and drive insights into the organization regarding change transformation efforts
- Partner with the Corporate Communication team, along with business leadership, to develop communication strategies and materials for high-impact programs
- Develop and maintain ongoing management of effective communication vehicles (e.g., Intranet, Town Halls)
- Define and implement strategies that keep these channels fresh and activate them in innovative ways
- Develop and implement external thought leadership strategy for RxAuto President and select RxAuto leaders
- Research, write, edit and publish content for communication vehicles including intranet, town halls, video scripts, emails, presentations
- Manage sensitive organizational and transformation initiatives in collaboration with the business president and leadership team
- Work at both the strategic and tactical levels to develop and advance communication materials and content
