This Senior Manager role leads the marketing function for one of the company's most important partnerships, owning the P&L, leading a team, and driving partnership strategy. The position requires strategic thinking and operational excellence, shaping marketing strategy, influencing partnership direction, and driving measurable business impact through data-driven decision-making and complex stakeholder management. It suits a proven leader who thrives in ambiguity, builds clarity through frameworks, and can lead complex cross-functional initiatives with discipline and influence, earning strong stakeholder trust and executive confidence.
Responsibilities
Manage, mentor, and develop a team of 2-3 marketing specialists
Set team priorities and OKRs aligned to partnership goals
Conduct performance reviews and career development conversations
Foster a culture of experimentation, learning, and accountability
Set overall marketing strategy and influence ROI targets; optimize investment levels to ensure partnership goals are met
Guide team on channel strategies and ensure execution excellence
Own the full marketing P&L for the partnership
Design experimentation roadmap to validate strategic hypotheses
Monitor channel health and guide team to drill into anomalies or opportunities
Oversee dashboard/reporting development and team analytics capability
Define analytics roadmap and experimentation strategy for the team
Write SQL queries to answer strategic business questions and guide team on complex analysis
Guide team on measurement frameworks and experiment design
Synthesize insights into executive-ready recommendations with business impact quantification
Build team capability in analytics and experimentation
Develop annual marketing roadmap and quarterly plans aligned to partnership goals
Lead weekly syncs with partner marketing leadership
Present quarterly business reviews to Agoda leadership (Director/VP level)
Own the annual planning process and budget allocation across channels
Partner with Agoda's commercial and product teams on partnership optimization
Pitch strategic initiatives to partner executives and navigate differing viewpoints with influence and data
Lead large, multi-workstream initiatives end-to-end
Build detailed project plans with risk mitigation and milestone tracking
Establish governance cadence and reporting mechanisms
Ensure disciplined execution across markets and teams
Requirements
SQL proficiency (daily usage for analysis; comfortable working with multiple tables and complex joins)
Millions of jobs, with real people getting hired every day
200,000+
New jobs added daily
7,000,000+
Verified job listings
1,000,000+
Tailored applications submitted
Strong analytical thinking with ability to translate data into actionable insights
Comfort with marketing analytics tools (Google Ads, attribution platforms, dashboards)
7-10+ years in marketing, growth, or analytics roles
Understanding of performance marketing fundamentals (PPC, metasearch, app marketing, or SEO)
Familiarity with attribution models and incrementality measurement
Background in digital marketing, growth marketing, or marketing analytics preferred
5+ years people management experience or demonstrated team leadership
Ability to influence without direct authority in a matrix organization
Executive communication skills — comfortable presenting to VP/Director level stakeholders
Complex stakeholder management including partner relationships at senior levels
Cultural sensitivity for cross-border collaboration
Exceptional project management discipline
Ability to manage multiple concurrent initiatives
Strong attention to detail without losing strategic altitude
Understands P&L drivers and growth mechanics
Makes data-informed decisions
Focused on impact, not activity
Nice to have:
Experience with experimentation design and statistical analysis
Benefits
Ownership and impact
Test new ideas, run experiments, see direct impact on partnership performance
High visibility to leadership; your metrics are partnership KPIs
Learning environment
Work with Agoda's best-in-class marketing practices
Experimentation culture with clear measurement and learning
Complex, ambiguous problems that build problem-solving skills
Important Details
Relocation provided
About the Company
Agoda bridges the world through travel. Founded in 2005, the company is part of Booking Holdings [NASDAQ: BKNG] and has a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, Agoda connects people to destinations and experiences, with great deals across millions of hotels and holiday properties, flights, and experiences worldwide. Data and technology are at the heart of its culture, fueling curiosity and innovation.
