Senior Manager of Marketing Operations

• We are seeking a forward-thinking Senior Manager, Marketing Operations to lead the strategic evolution of Talkiatry’s communication platform and data infrastructure, and to manage Dev & Deployment operations responsible for building and shipping.
• You will play a pivotal role in building intelligent, scalable systems that ensure patients receive personalized, timely, and impactful communications across every step of their healthcare journey
• You will operate with a high degree of autonomy, owning the marketing operations ecosystem end-to-end, from automation workflows and data architecture to advanced experimentation and reporting, while directly managing the people, process, and tech used to deploy that work.
• Within Lifecycle Marketing, you’ll partner closely with Marketing Technology, Growth, Product, Data, and Engineering to power campaigns, journeys, and automations that are precise, personalized, and results-driven, all in direct alignment with Lifecycle Marketing’s and the broader company’s OKRs and KPIs
• Build and Develop the Dev & Deployment team, setting priorities, reviewing build quality, and growing technical capabilities across direct reports and contractors
• Own resourcing and workload planning across template/campaign builds, journey development, and infrastructure work, aligned to Lifecycle Marketing’s OKRs
• Build scalable, reusable infrastructure with Marketing Technology, Product, Data, and Engineering to reduce ad hoc builds and integrate AI across the patient lifecycle
• Document processes, maintain performance dashboards, and ensure workflows and data integrations meet HIPAA and other regulatory requirements
• Own campaign operations end-to-end, covering deliverability, resourcing, timelines, QA, and stakeholder communication across email, SMS, and push
• Serve as the internal platform expert on Iterable and supporting tools (Mailgun, Twilio), troubleshooting operational issues for internal teams
• Design and run experimentation frameworks, including AI-powered A/B and multivariate testing, to improve engagement, retention, and conversion
• Evaluate emergent AI tools and bring new channels and contextual personalization into the patient journey, grounded in behavioral data

Benefits

• 401(k) match with match
• Paid parental leave
• Health insurance 100% covered on day one
• Flexible location: Work remotely across the US or from our HQ in NYC
• Generous PTO plus paid holidays- Comfort operating in a regulated, healthcare environment, with HIPAA familiarity strongly preferred, including how compliance shapes data handling, integrations, and communication workflows
• Bachelor’s degree in Marketing, Business, Computer Science, Analytics, or equivalent relevant experience
• Iterable proficiency strongly preferred, including hands-on experience with workflows, catalogs, webhooks, API-based sends, and real-time event-driven triggers; experience with comparable customer engagement platforms (Braze, HubSpot, Customer.io, Marketo) considered
• Working knowledge of applying AI/ML models in lifecycle marketing (send-time optimization, content personalization, predictive segmentation), with enough technical depth to evaluate vendor claims and integration requirements rather than just use the outputs
• Solutions architecture experience: designing how marketing systems connect to product, data engineering, and clinical/operational systems: trigger logic, suppression rules, schema design, event instrumentation, and real-time decisioning in direct partnership with Data Engineering and Product
• 7 to 10 years owning a marketing automation platform as a technical operator, not just a campaign builder, managing the platform’s technical backbone (data feeds, API integrations, event schemas, content/template infrastructure) and any technical staff or contractors
• Strong SQL skills and hands-on experience with data warehouses (Snowflake or similar), CDPs, CRM systems, and real-time event tracking/streaming pipelines (e.g., Segment), able to write and troubleshoot queries independently, not just read dashboards