Senior Manager, Media & Sports

About This Role

This leadership role owns the long-term and annual media strategy for the Nature Made brand, translating business priorities into investment choices that drive media reach, return on spend, and incremental dollar sales growth. You will serve as the media expert for the brand, setting direction and making recommendations to commercial teams and senior leadership. The role leads media partnership integrations and sports partnerships from strategy through to negotiation and execution.

Responsibilities

• Own the media strategy for Nature Made, including channel roles, audience approach, investment principles, and learning agenda
• Steward the national media budget and investment portfolio, making optimization decisions and recommending material shifts across channels and partners
• Own the TV/video investment planning and upfront process from briefing and strategy through investment approval, to secure inventory that advances media and business goals
• Own sports marketing investment strategy, recommend partnership opportunities to leadership, negotiate agreements with sports properties, and govern activation across all elements
• Serve as a media center-of-excellence leader, establishing evidence-based standards, playbooks, and decision principles; coach internal teams and agencies; and advance capabilities in targeting, testing, technology, and AI-enabled media optimization
• Oversee acquisition media for direct commerce channels, setting strategic direction and performance expectations across CAC, LTV, ROI
• Set retail media strategy and investment principles, owning national retail media investment, and consulting with customer teams on account-specific plans
• Define the media measurement and learning agenda in partnership with Analytics; translate campaign performance insights into investment recommendations and action plans
• Own the media agency relationship, setting expectations for staffing, workplans, scope, and performance

Requirements

• 8+ years of experience working in media, including 3+ years as the brand-side media lead for a consumer brand
• Diverse media channel experience including TV/Video, digital, social, search, programmatic, and retail media
• Experience as the primary client lead for a media agency relationship, and with managing one or more direct reports
• Experience leading sports partnerships and integrations strongly preferred
• A Bachelor's degree or equivalent

Benefits

• Annual performance bonus
• Medical, dental and vision benefits
• 401K match
• Wellness benefits
• Recognition program

About the Company

Pharmavite focuses on complete nutrition for all, working on the #1 selling national vitamin and supplement brand, Nature Made, as well as a portfolio of other products that are shaping the future of the healthy living industry.