Senior Manager, Marketing Strategy & Performance

About This Role

This role is central to advancing the company's global marketing Return on Investment (ROI) agenda and strategic marketing effectiveness initiatives. The Senior Manager will build and orchestrate best-in-class marketing performance capabilities to enable smarter investment decisions, optimize marketing effectiveness, and drive sustainable growth across the enterprise. The role involves designing, planning, and executing marketing measurement capabilities, including marketing mix modeling (MMM), to improve marketing efforts and optimize business outcomes.

Responsibilities

• Support and execute on marketing performance projects, particularly related to marketing mix models
• Support the planning and coordination of efforts for identified project initiatives to ensure successful delivery against strategic priorities
• Build meaningful, actionable insights and reporting based on data to optimize marketing investments and execution
• Manage complex stakeholder interactions to drive project success
• Partner with Analytics and Finance teams and external partners on processes related to marketing measurement
• Drive change management and lead interpretation/implementation of project initiatives by partnering with Marketing leaders through planning and execution processes
• Demonstrate strong critical thinking skills in project planning and execution
• Willingly undertake and excel in challenging projects and initiatives

Requirements

• 4-year degree from an accredited university in business, marketing, statistics, or related degree
• Five or more years of experience in marketing, strategy, business consultancy or advisory roles
• Proven track record of executing multiple strategic projects simultaneously and successfully
• Strong critical thinking and problem-solving skills
• Demonstrated ability to identify needed analyses and conduct basic analyses in Excel or other tools (Power BI, Alteryx, etc.)
• Excellent stakeholder management and interpersonal skills
• Demonstrated ability to excel in a dynamic environment and manage multiple projects concurrently
• Demonstrated ability to drive and implement change initiatives
• Excellent written and verbal communication skills

Nice to have:

• Knowledge of marketing and media, including trends, analytics and approaches to marketing experiment/pilot design (e.g., matched-market, A/B, pre/post, people-based, etc.)

About the Company

Marriott International is the world's largest hotel company, with more brands, more hotels, and more opportunities for associates to grow and succeed.