About the role
KOLKATA
Job description
HOD Marketing will lead the overall marketing strategy, brand portfolio management, commercial excellence, and business growth initiatives for the pharmaceutical organization. The role is responsible for driving sustainable revenue growth, strengthening market leadership, enhancing brand equity, and ensuring effective execution of integrated marketing strategies across therapy segments. The incumbent will provide strategic leadership to the marketing department while collaborating closely with Sales, Medical Affairs, Regulatory, Finance, Supply Chain, Business Development, and senior leadership teams. This position demands strong expertise in pharmaceutical brand management, market expansion, product launches, customer engagement, digital transformation, and commercial strategy execution within a highly regulated healthcare environment.
Responsibility
- Strategic Marketing Leadership Develop and implement the overall marketing vision, strategy, and commercial roadmap aligned with organizational objectives. Lead long-term business and portfolio growth strategies across therapeutic categories. Drive sustainable competitive advantage through effective brand positioning and differentiation. Build annual marketing plans to support business expansion and profitability. Define strategic priorities for product portfolio optimization and lifecycle management. Establish market leadership through innovation, customer-centricity, and scientific engagement. Partner with executive leadership in business planning and growth initiatives. 2. Brand & Portfolio Management Oversee end-to-end management of the organization’s pharmaceutical brands and therapy portfolios. Guide product positioning, segmentation, targeting, and value proposition development. Ensure strong market presence and consistent brand communication across all channels. Monitor product performance, market share, profitability, and portfolio productivity. Lead strategic decision-making related to mature brands, high-growth products, and new launches. 3. Product Launch & Commercialization Lead launch strategy development for new pharmaceutical products. Develop go-to-market strategies for domestic and international markets. Ensure launch readiness across sales, supply chain, training, and commercial operations. Coordinate cross-functional teams to achieve successful product commercialization. Monitor launch performance and implement corrective measures where necessary. 4. Marketing Strategy & Campaign Management Direct integrated marketing campaigns targeting healthcare professionals (HCPs), institutions, hospitals, and stakeholders. Drive omnichannel marketing initiatives including digital engagement, webinars, and scientific communication. Ensure effective utilization of promotional budgets and marketing resources. Oversee development of visual aids, promotional literature, campaigns, scientific content, and educational materials. Evaluate campaign effectiveness using ROI and performance analytics. 5. Market Intelligence & Business Analytics Lead market research, competitor analysis, and commercial intelligence initiatives. Analyze prescription trends, therapy dynamics, customer behavior, and emerging healthcare opportunities. Use analytics and market insights to drive strategic decision-making. Monitor competitor activities and formulate proactive response strategies. Drive forecasting accuracy and support demand planning processes. 6. Sales & Marketing Alignment Collaborate closely with Sales leadership to ensure effective execution of marketing strategies. Align field force initiatives with brand objectives and commercial priorities. Support sales capability development through training tools and product knowledge initiatives. Participate in national sales meetings, business reviews, and performance planning. Drive sales productivity and field force effectiveness. 7. Digital Transformation & Innovation Lead digital transformation initiatives within pharmaceutical marketing. Expand digital engagement platforms for HCPs and stakeholders. Introduce innovative marketing approaches using data, automation, and technology. 8. Compliance & Regulatory Coordination Ensure all marketing practices comply with pharmaceutical regulations, industry codes, and company policies. Work closely with Regulatory Affairs. Ensure scientific accuracy and ethical marketing standards in all communication. Maintain adherence to pharmacovigilance and compliance requirements. 9. Financial & Budget Management Own and manage the annual marketing budget. Optimize marketing investments to maximize ROI and profitability. Monitor spending against approved budgets. Ensure commercial sustainability through effective financial management. 10. Leadership & Team Development Build and lead a high-performing pharmaceutical marketing organization. Mentor Brand Managers, and entire marketing teams. Foster innovation, collaboration, accountability, and performance excellence. Drive capability development and succession planning. Create a culture of continuous learning and customer-centric thinking.
Qualifications
B.Pharm/ B.sc & Preferred MBA in Marketing / Pharmaceutical Management
Job Summary
Published On:22/06/26
Vacancy: 1
Required Skill: Strong pharmaceutical marketing and brand management expertise Strategic thinking and business acumen Excellent analytical and market research skills Team leadership, people development and team management capabilities Strong communication and presentation skills Stakeholder management and cross-functional collaboration Project management and execution excellence Forecasting and budgeting Understanding of pharmaceutical compliance and regulatory guidelines Decision-making and problem-solving
Location:KOLKATA
Dead Line:
Company Detail
Mendine has always been a pioneer in development of oral liquid formulations, with its team of researchers and scientist along with most sophisticated instruments it has pioneered in oral liquid dosage forms which include solutions, syrups, suspensions, elixirs and concentrates.
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