Senior Manager, Lifecycle Marketing, B2B

About This Role

This role involves leading a team of marketers responsible for communication with merchants via owned channels (CRM) to provide education, information, and tools for success on the DoorDash platform. The Senior Manager defines the vision for merchant retention marketing and translates it into functional roadmaps, building relationships with stakeholders and advocating for marketing technology, product, and analytics needs.

Responsibilities

• Own the full CRM lifecycle strategy for Merchants, Advertisers, and DoorDash for Business users, including onboarding, activation, product adoption, and churn mitigation
• Define and own priority KPIs, continually analyzing emerging Merchant dynamics and responding appropriately
• Lead the development of annual and quarterly B2B marketing plans, maximizing incremental gains to meet overarching B2B business targets
• Lead and develop a high-performing team of Lifecycle Marketers who build and execute campaigns that drive business results and successful outcomes for B2B audiences
• Partner with Campaign Operations to ensure all lifecycle campaigns are launched with consistency, speed, and high quality
• Advance technical and strategic B2B CRM capabilities by improving targeting logic, creative tooling, journey management, and experimentation infrastructure
• Drive innovation in personalization and automation by partnering with MarTech, Engineering, and Analytics to unlock new levers and channels
• Serve as a key strategic partner to B2B business leads across Product, Strategy & Operations, Marketing, and Sales

Requirements

• 8+ years experience in B2B marketing, engagement or operations
• 5+ years managing high performing teams
• A results-oriented mentality with a track record of developing profitable B2B retention marketing programs and exceeding performance and revenue targets
• Strong analytical skills; ability to translate large and disparate data sets into hypotheses and an experimentation strategy
• Strong experience with CRM technology including Marketing Automation platforms and CRM tools
• A highly motivated, entrepreneurial spirit and ability to work independently, while also skilled at building strong internal relationships and consensus on initiatives
• Passion for customer experience and delivering incremental value to customers
• The ability to think and perform both tactically and strategically
• The ability to pivot readily and react to real-time data
• Bachelor’s Degree

Nice to have:

• Master’s degree

Benefits

• Opportunities for equity grants
• Comprehensive benefits package to all regular employees