About This Role
This role will shape a global influencer marketing approach that strengthens brand reach, audience engagement, and creator-led storytelling across markets. The position involves building the operating framework, partnering closely with regional teams, and translating product and campaign priorities into compelling creator activations. It also owns paid amplification strategy and performance measurement to ensure influencer content delivers meaningful business impact.
Responsibilities
- Establish and manage the influencer center of excellence, creating frameworks and best practices
- Develop and execute a global influencer strategy focused on authentic creator relationships and audience engagement
- Collaborate with regional marketing teams to enable local execution of influencer programs
- Create compelling briefs for influencer activations, balancing large campaigns with simpler content
- Build a network of genuine influencer relationships focused on long-term partnerships
- Define and implement a paid amplification strategy for influencer content to maximize reach and engagement
- Manage relationships with key agency partners to optimize influencer campaigns
- Collaborate with product marketing to align influencer strategies with product messaging and launches
- Track and analyze performance metrics to measure the impact of influencer engagement and paid amplification
Requirements
- 7+ years in influencer marketing and creator partnerships, with a focus on program development
- Deep understanding of the creator ecosystem across multiple platforms, including emerging ones
- Proven leadership experience in managing teams or complex programs within matrixed organizations
- Comfortable using AI to enhance research, content optimization, and insights generation
- Experience managing multi-million-dollar budgets and making strategic trade-offs in influencer marketing
- Expertise in paid media strategy, including optimizing spend for organic content amplification
- Strong analytical skills to build measurement frameworks and interpret data for executive reporting
- Exceptional relationship-building skills with influencers and creators
Benefits
- Health plans including flexible spending accounts
- 401(k) Plan with company match
- Employee Stock Purchase Plan (ESPP)
- Matching donations program
- Flexible time away plan and family leave programs
Important Details
- Work format: Remote - US based candidates only
About the Company
Our client is a leader in the Information Technology space.
