Senior Manager, Campaign Operations

About This Role

This role leads the Campaign Operations team within Digital Marketing, driving the operational engine for global integrated campaigns. You will bridge campaign strategy, channel execution, and process automation to ensure smooth asset production at scale, refining workflows and removing launch bottlenecks across various channels.

Responsibilities

• Drive and manage the complete production cycle for scaled global campaigns, ensuring complete, error-free Bill of Materials (BOM) delivery across digital, web, social, email, print, OOH, and campaign content assets
• Enforce rigid production schedules, intake SLAs, and quality assurance protocols to significantly accelerate campaign time-to-market
• Standardize campaign-in-a-box delivery models and localization matrices to ensure regional field teams receive structured, ready-to-deploy campaign packages
• Enable automated production workflows across the campaign lifecycle in close partnership with AdTech and MarTech teams, drastically reducing manual administrative steps and shortening delivery times
• Leverage AI tools and modern marketing technology capabilities to optimize asset routing, copy localization, and content modularity for rapid reuse at scale
• Continuously audit production pipelines to identify friction points, eliminate redundant approval loops, and maximize operational throughput
• Maintain seamless alignment between campaign production cycles and all media activation schedules across paid search, social, display, programmatic, Print, OOH etc., in close coordination with Brand, Product Marketing, and Paid Media teams
• Track and manage Integrated Programs and Activation budgets in direct alignment with Marketing Operations, ensuring operational spend tracking, accurate allocation, and resource efficiency
• Ensure media specifications, tracking parameters, and tagging architectures are embedded into the initial asset production workflow prior to launch
• Lead, direct, and mentor a dedicated team of campaign operations managers, establishing daily execution priorities, workload balancing, and clear project ownership
• Enforce strict SLAs, quality benchmarks, and turnaround times across internal production teams and external agency partners
• Maintain a zero-defect execution bar, ensuring every link, asset, tag, and landing page is stress-tested and fully validated before hand over to the activation teams
• Serve as the primary operational link connecting Campaign Strategy, Product Marketing, Brand, and Media teams
• Synthesize production metrics, SLA compliance, and budget tracking into clear operational dashboards and management updates
• Identify potential production bottlenecks or dependency shifts early, adjusting workflows dynamically to keep high-priority launches on schedule

Requirements