Senior Lifecycle Marketing Manager

About This Role

As a Senior Lifecycle Marketing Manager at EverAI, you will play a pivotal role in transforming CRM into a major revenue channel. Your mission is to convert more users, increase repeat purchases, and provide compelling reasons for users to return. You will oversee all aspects of CRM, from onboarding and first purchases to retention and reactivation, utilizing various communication channels such as email, push notifications, and in-product messaging.

Responsibilities

• Own the strategy and execution across the full CRM lifecycle, from onboarding and conversion through repeat purchasing, retention, and reactivation
• Use behavioral data to identify where users lose interest or stop engaging
• Create onboarding, abandoned-payment, offer, and follow-up journeys to convert registered users into paying customers
• Increase token purchases, repeat purchasing, retention, reactivation, and LTV through smarter segmentation and personalization
• Build experiments to test ideas quickly, measure their impact, and scale successful initiatives
• Collaborate with Product, Data, Engineering, and Creative teams to enhance tooling, tracking, messaging, offers, and reporting

Requirements

• Proven experience in scaling CRM with significant improvements in revenue, conversion, repeat purchases, and retention
• Strong analytical skills to interpret behavioral data and derive actionable insights
• Experience in creating effective onboarding and reactivation strategies
• Ability to work collaboratively across teams to drive CRM initiatives

Benefits

• Opportunity to work with a passionate and innovative team
• Freedom to rethink user journeys and test ambitious ideas
• Potential for significant impact on user engagement and company growth

Important Details

• Work format: Full remote

Application Process

• Submit your application detailing your relevant experience and achievements

About the Company

EverAI is one of the top 15 largest and fastest-growing AI companies in the world, with 50 million users in just two years. We are dedicated to building the future of AI companionship and redefining relationships through our flagship product, the world's largest AI companionship platform.