About the role
Help Build the Retention Engine Behind a $2M+/Month DTC Brand
Madam Muse is a rapidly growing women’s intimates brand generating more than $2 million in monthly revenue.
During The Last 30 Days, Email Generated $341,000+ in attributed revenue
16.5% of total company revenue
72% growth compared to the previous period
Our campaigns already regularly generate $10,000+ in revenue per send.
However, there is still a major opportunity we have not properly attacked:
Our core flows, post-purchase journeys, segmentation and pop-ups have barely evolved during the past several months.
We are looking for a genuinely strong Klaviyo lifecycle marketer to change that.
The Opportunity
You Will Inherit A proven brand with significant traffic
A rapidly growing customer database
Existing campaigns and flows already generating meaningful revenue
Enough volume to test and learn quickly
Founders willing to invest in aggressive experimentation
Significant untapped retention potential
This is not a role where you will spend months trying to generate your first meaningful result.
Small improvements can have an immediate and measurable commercial impact.
Your Main Mission
Build a much more advanced customer lifecycle system that increases:
Second-purchase rate
Repeat-purchase rate
Customer lifetime value
Cross-sell revenue
Flow revenue
Lead-capture rate
Customer reactivation
We want customers to receive relevant communication long after their first purchase.
They should not enter one basic post-purchase flow and then disappear.
Over time, we want to build personalized journeys based on factors such as:
Product purchased
Number of previous orders
Time since purchase
Engagement level
Customer value
Product preferences
Likely reorder windows
On-site behavior
The long-term goal is to build a complete lifecycle engine that continues communicating with customers for 12 months or longer after their first purchase.
What You Will Work On
Your Initial Focus Will Be Auditing and improving all major Klaviyo flows
Building deeper post-purchase and repeat-purchase journeys
Improving first-to-second purchase conversion
Launching continuous A/B tests inside flows
Testing new pop-ups, offers, targeting and lead-capture concepts
Improving segmentation and personalization
Continuing our existing campaign calendar
Creating a clear lifecycle testing roadmap
Measuring commercial impact, not only open and click rates
You will not be expected to rebuild everything in your first week.
We want someone who can identify the highest-impact opportunities, prioritize intelligently and continuously improve the system.
We Are Looking for Someone Who
Has personally managed Klaviyo for a meaningful DTC or e-commerce brand
Has built and optimized flows, not only scheduled campaigns
Can show real commercial results
Understands retention, LTV, segmentation and repeat-purchase behavior
Can think strategically and implement inside Klaviyo
Knows how to structure meaningful A/B tests
Is proactive and commercially minded
Understands direct-response marketing
Can clearly explain what they changed and why it worked
Experience with women’s apparel, intimates, beauty, wellness or another high-volume consumer category is a major advantage.
This Role Is NOT for You If
Your experience is primarily newsletters
You rely entirely on templates
You cannot show examples or evidence of previous results
You need every initiative assigned to you
You only evaluate success through open and click rates
You have never personally built or improved Klaviyo flows
You outsource the work without disclosure
What Success Looks Like
During Your First 30 Days, We Expect A clear audit of our current Klaviyo account
Identification of the largest revenue opportunities
A prioritized 90-day roadmap
Initial high-impact tests launched
New pop-up experiments live
A structured testing and reporting process
Over the following months, you will progressively build a deeper lifecycle engine covering:
Acquisition
Conversion
Customer onboarding
Product education
Second purchase
Cross-sells
Replenishment
Loyalty
Reviews and referrals
Reactivation
Win-back
For the right person, this role can grow into ownership of the entire retention function.
How to Apply
Begin Your Application With The Exact Words RETENTION ENGINE
Applications without these words will not be considered.
Then Include A short introduction explaining your most relevant Klaviyo experience.
The largest e-commerce account you personally worked on, including approximate:
Monthly company revenue
Email list size
Monthly email-attributed revenue
Screenshots or evidence of results you personally influenced. You may hide confidential company information.
One example of a flow you built or materially improved. Explain:
What the original problem was
What you changed
Why you changed it
What result it produced
A Loom video of no more than three minutes answering:
Based on the screenshots attached to this job post, what are the first three areas you would investigate and why?
Your Expected monthly compensation
Weekly availability
Timezone
Earliest possible starting date
Generic or clearly AI-generated applications will be rejected.
We care much more about evidence, specificity and commercial thinking than polished language.
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