About the role
Core Responsibilities
Own end-to-end integrated content strategy and execution across various deliverables for a portfolio of B2B accounts. Lead content audits mapped to the B2B buyer journey, using audience research and market analysis to identify content effectiveness. Set the strategic direction for each account's content roadmap, aligning deliverables to client revenue goals. Proactively surface strategic insights and updates to internal and client teams, positioning yourself as the authority on content direction.
Requirements
Minimum of 5 years of experience in a B2B Integrated Content Marketing role with direct client-facing experience. A journalism or copywriting foundation is strongly preferred. Advanced understanding of data analysis and visualization tools such as HubSpot, Salesforce, and GA4. Advanced proficiency with AI tools for research, ideation, and content operations.
Additional Information
Experience Level
Senior
Employment Type
Permanent
Work Mode
Remote
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