Senior Growth Marketing Manager

About This Role

This individual contributor role focuses on driving self-serve onboarding, user conversion, monetization, and account expansion by leveraging Product-Led Growth (PLG) and lifecycle marketing principles. You will lead end-to-end campaign development across onboarding journeys, promo campaigns, and product launches, working closely with cross-functional teams to design high-impact in-product placements, run continuous experimentation, and optimize the user journey to maximize customer lifetime value and drive revenue growth.

Responsibilities

• Design, execute, and scale lifecycle marketing strategies and campaign development targeting onboarding, conversion, and expansion funnels
• Build and optimize personalized onboarding journeys to accelerate time-to-value and enhance early product adoption
• Plan, launch, and manage targeted promo campaigns and promotional strategies to boost conversion rates and pipeline expansion
• Define and manage in-product placements, messages, and experiences to guide users toward key feature discovery, activation, and self-service upgrades
• Lead product launch support from a growth perspective, crafting GTM experiments and lifecycle touchpoints for new product and feature rollouts
• Work closely with Product, Sales, Marketing, and Operations teams to streamline value realization and monetization across the customer journey
• Own and execute an ongoing experimentation roadmap (A/B testing, messaging, friction reduction, trigger-based flows) across the customer journey to improve activation and adoption rates
• Define, track, and analyze key metrics to evaluate the effectiveness of growth and expansion campaigns, driving continuous performance improvement
• Partner with Product Management, Design, Data/Analytics, and Sales to ensure strategic alignment on shared acquisition, adoption, and retention goals
• Influence product priorities and in-app messaging frameworks by bringing growth experiment insights and customer lifecycle data to the table

Requirements

• 7+ years of experience in growth marketing, lifecycle marketing, SaaS marketing, or PLG-focused roles
• Proven track record of designing end-to-end onboarding journeys, promo campaigns, and product launch support strategies
• Deep expertise in driving acquisition, onboarding, conversion, and expansion campaigns within a SaaS or tech ecosystem
• Hands-on experience with in-product placements, in-app messaging tools, and modern lifecycle marketing automation platforms
• Strong background in quantitative analysis and running a rigorous experimentation framework (A/B testing, multivariate testing)
• Strategic thinker capable of balancing creative campaign strategy with data-driven execution in a fast-paced environment
• Excellent cross-functional communication skills with a history of influencing product and revenue teams