About the role
We are seeking a strategic, results-driven Principal Marketing Specialist to lead high-impact marketing initiatives that drive business growth, strengthen brand awareness, and enhance customer engagement. As a senior individual contributor, you will develop and execute integrated marketing strategies, lead cross-functional initiatives, and influence key business decisions through data-driven insights and market expertise.
This role requires strong strategic thinking, exceptional stakeholder management, and the ability to deliver measurable business outcomes in a fast-paced environment.
■Main Tasks Include ・Execute end-to-end campaigns across digital, email, and social channels.
・Develop GTM strategies for new services with cross-functional teams.
・Analyze customer insights and market trends to optimize performance.
・Define campaign KPIs, measure ROI, and deliver actionable insights.
・Create compelling content to support acquisition and retention.
・Implement AI-powered marketing tools to boost operational efficiency.
【求められる経験・スキル / Required Experience And Skills】 [Must Requirements]
・Bachelor's degree in Marketing, Business, or a related field.
・8+ years of marketing experience leading complex initiatives.
・Proven track record in executing successful integrated campaigns.
・Strong expertise in digital marketing, customer lifecycle, and analytics.
[Preferred Requirements]
・Experience in partnership marketing or strategic co-marketing.
・Background in tech, fintech, or fast-paced regulated industries.
・Familiarity with CRM/MA platforms such as Salesforce or HubSpot.
・Experience leveraging AI tools to enhance marketing performance.
【学歴】 大学卒業以上
【職種 / type of occupation】 マーケティング、販促企画、営業企画
【給与 / salary】 年収 600 〜 1,300万円
【賞与】 【雇用形態 / employment status】 正社員
雇用期間
期間の定めなし
【就業時間 / working hours】 09:00～18:00
【休日休暇 / holiday】 土曜日 日曜日 祝日
【保険 / social insurance】 健康保険 厚生年金保険 雇用保険
受動喫煙防止措置
敷地内禁煙
【業種 / industry】 外食・フードサービス
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Job ID: VAC-293406/
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