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Senior Expert, Brand Management and Development (40000548)

Techcombank (TCB)

RemoteFull timeMid levelPosted today
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About the role

Job Purpose

  • The job holder build and develop strategic Brand projects and take responsibility for short-term and long-term implementation results.
  • The job holder connecting other units to ensure the synchronization of brand identity, as well as support to strengthen emotional connection, brand love, improve brand health (BEI), increase brand value .

Key Accountabilities (1)

  • DEPARTMENT DUTIES:
  • Develop a plan to develop the objectives, scope, key milestones and outputs of the Brand project, along with necessary resources, principles and ensure the management of scope changes project, if any.
  • Coordinate with relevant Divisions and units to implement the project from start to finish, including regular update processes.
  • Ensure the progress and results of the overall strategic project implementation during the design and pilot phases.
  • Ensure progress and results during project implementation.
  • Organize working programs on solving arising problems with Director of Marketing Division, Project Team and Executive Board.
  • Solve difficult issues and report to Director of Marketing and Project Team if necessary
  • Summarize, report and process the cost payment processes of the project, if any.
  • Evaluate the final results of the project and the experience gained.

Key Accountabilities (2)

  • OTHER TASKS

Other duties as assigned.

Key Relationships - Direct Reports Success Profile - Qualification and Experiences Qualifications

  • University or higher

Expertise

  • Having professional knowledge in brand development, building media and advertising plans, priority in FMCG industry, MNC companies, multinational advertising companies.

Work Experience

  • At least 06 years of experience in the field of branding and projects.
  • At least 2 years of experience in team management/leadership.

Foreign Language

  • English, TOEIC Level 3 (605 – 780)

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