About the role
Company description:
The National University of Singapore is the national research university of Singapore. Founded in 1905 as the Straits Settlements and Federated Malay States Government Medical School, NUS is the oldest higher education institution in Singapore
Job description:
Job Description
As a core team member of the NUS College Communications (Outreach) team, the Senior Executive/ Assistant Manager supports the execution of marketing, digital content, media and brand communications initiatives to enhance the College's brand mindshare, reputation and visibility. This hands-on operational role involves campaign execution, content creation, social media management, event coverage and administrative support to engage key internal and external stakeholders.
Duties and Responsbilities
1. Brand & Public Relations
• Execute 360-degree brand communications campaigns and activations aligned with NUS College (NUSC) brand positioning and strategic goals.
• Maintain and enforce brand guidelines across all touchpoints, ensuring consistency across digital, print, collateral, and physical spaces.
• Coordinate facility branding requirements in liaison with the infrastructure office.
• Oversee and manage the corporate gift inventory, ensuring stock availability and brand alignment.
• Assist with drafting press releases, pitch angles, media responses, speeches and leadership communications.
• Maintain media contact lists, coordinate interview logistics, monitor coverage and track brand mentions.
• Assist in monitoring potential PR issues or sentiment risks.
2. Content, Website & Social Media
• Plan, write, schedule and publish daily content across NUSC social media channels (e.g. Instagram, Facebook, LinkedIn, YouTube).
• Support the rollout of digital marketing campaigns, including paid ads, influencer engagement and visual asset production featuring students, alumni and faculty.
• Write, edit and proofread website copy, newsletters, articles and collateral in alignment with house style guidelines.
• Maintain and optimise website content, update profile databases and manage newsletter subscriber lists.
• Monitor social media channels, manage online community engagement and handle general inquiries directed to the official mailbox.
3. Event Management
• Provide operational and communications support for internal and external events, including live social media coverage, photography coordination and post-event content distribution.
4. Measurement, Training & Operations
• Track, compile and report performance metrics across PR, web and social media campaigns to highlight insights and optimisation opportunities.
• Assist in gathering data for brand audits, sentiment surveys and competitor benchmarking.
• Coordinate and assign day-to-day work to student writers, photographers and videographers covering NUSC events.
• Assist in conducting onboarding and briefings for student creators regarding brand guidelines and content best practices.
• Perform cross-functional administrative duties and general operational tasks as required.
Qualifications & Requirements
- Bachelor's degree in Public Relations, Marketing, Communications, Journalism, Digital Media or a related discipline.
- Minimum 3 to 5 years of relevant experience in marketing communications, content creation, social media management and PR support.
- Proven experience in executing digital campaigns and collaborating with diverse internal and external stakeholders.
- Strong written and verbal communication skills, including a working knowledge of Simplified Chinese to engage relevant media or channels.
- Strong organisational and project management skills with high attention to detail under tight deadlines.
- Hands-on proficiency with Content Management Systems (e.g., WordPress), social media management tools and email marketing software.
- Practical understanding of digital analytics (SEO, SEM, social performance metrics, Google Analytics) and emerging digital trends.
- Basic working knowledge of Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, or Canva) is advantageous.
- Reliable, adaptable and collaborative team player with an interest in higher education.
- Candidates with relevant experiences/ knowledge will be considered for specialised roles.
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