About This Role
This pivotal career role is for a Senior Ecommerce & CRO Manager with a gift for crafting online experiences that make choosing a bed easy for customers. The position offers real ownership and autonomy to shape how a fast-growing Kiwi brand looks, sounds, and feels online, working directly with the founders and CEO.
Responsibilities
- Help shape brand messaging and roll it out across the website and emails, page by page
- Take new sections and landing pages from idea to live, seeing results within days
- Build experiences that make choosing a bed online easy, including better pages, quizzes, and comparisons
- Curate the brand aesthetic by choosing and briefing imagery across the site and emails
- Run tests and surveys to learn what resonates with customers and persuades them to choose the company, then act on findings
- Track results: conversion rate, what's working, and what to try next
- Build out email marketing with an agency, including campaigns, flows, and a post-purchase series, with more coming in-house as AI tools mature
- Make the entire customer journey feel great, from the first page to post-purchase emails
Requirements
- Blend of design, copy, strategy, and customer empathy
- Experience laying the foundations of a great brand experience or driving real conversion gains, ideally both
- Ability to point to results and explain how they were achieved
- Hybrid skills: a designer who can write copy, a marketer comfortable in Figma, or an ecommerce manager who knows what a page should look like and uses AI tools to achieve it
- Strong opinions on why some pages perform better than others
- Interest in session recordings, surveys, customer research, and psychology to understand customer behavior and drive sales-focused changes
- Tech-savvy enough to get things live and comfortable reading own results
- Experience diving into and actively using AI tools
- Ability to get into customers' heads, understanding what will resonate and what will confuse, and caring about getting it right for them
Benefits
- Opportunity within an eight-figure DTC brand that has grown 100%+ in each of the past two years and is on track to double again
- Work directly with founders and a CEO with 15+ years in ecommerce, fostering rapid learning
- Contribute to a product that customers genuinely love, helping Kiwis sleep better and save thousands
- Learn a cutting-edge AI toolkit for design, copy, and analytics from day one
- Join a close-knit, quick, and collaborative small team
- Proximity to the beach, less than a block away
- Company profit-share
- Relocation support if moving
Important Details
- Team: seven people, mostly in their twenties
- Locations: Mount Maunganui (ideally, with relocation support available); or Auckland if able to be in Mount Maunganui two to three days a week
Application Process
- Include CV and a short cover letter detailing who you are and why you are interested in the role
- Provide links to work you've shaped (pages, emails, brands, campaigns, or numbers driven), if available
- State your current location and whether a move to Mount Maunganui is possible
- Initial relaxed 20-minute chat
- Paid test project (a real section or landing-page brief with brand kit and AI tools)
About the Company
The Flatpack Co designs and sells beds and mattresses online in New Zealand, aiming to make buying a good bed easier and more affordable for Kiwis. The company has helped over 20,000 customers and has experienced 100%+ growth for two consecutive years.