About This Role
This senior director role focuses on translating the company’s policy messaging strategy into compelling and consistent communication materials. The person will support the development of integrated communication plans that elevate the company's policy voice externally, build visibility for its positions, and support broader policy goals. This position requires someone who understands the policy landscape and has expertise in message development, campaign planning, and narrative storytelling.
Responsibilities
- Develop and execute integrated communications strategies, plans, and materials to amplify the company’s policy messaging and positions, in alignment with Global Policy & Government Affairs and business objectives
- Oversee key U.S. policy communications campaigns, including collaborations with industry trade groups and multistakeholder coalitions and partnerships at the federal and state level
- Develop and execute crisis communication plans related to policy and pricing/access issues, and provide strategic counsel and support during crisis situations to protect and enhance the company's reputation
- Manage and lead all communications operations supporting policy and public affairs initiatives, including campaign execution, media coordination, stakeholder engagement, and cross-functional communications delivery
- Lead communications surrounding medicine pricing and related actions in partnership with market access and policy colleagues
- Oversee the creation of strategic communication materials, including talking points, op-eds, speeches, articles, and digital content on policy issues
- Provide counsel on media strategy and proactively engage with the media, where appropriate, to secure coverage of the company's policy positions and initiatives
- Collaborate with U.S. Public Affairs and ex-U.S. market-based communications colleagues to ensure consistent external policy communications and alignment across global enterprise
- Identify and support thought leadership opportunities to elevate BMS perspectives on policy issues
Requirements
- Accomplished communications professional with 15+ years of experience in policy communications, corporate communications, public relations agency, or related field
- University degree required
- Expertise developing corporate communications plans aligning internal, external, and stakeholder communications against business priorities
- Experience managing communications in crises, including creating clear directives and follow-through
- Deep understanding of the US healthcare landscape, as well as the pharmaceutical industry, policy/political landscape, and pricing/access issues
- Superior written and interpersonal communications skills
- Strong presentation and facilitation skills; ability to engage with and persuade a wide variety of audiences
