Senior Director of Customer Lifecycle Marketing (Usage & Engagement)

• We are seeking an experienced lifecycle marketer to build and scale a new function accelerating customer growth for our consumption-based offerings. This role is ideal for a leader skilled in driving usage and engagement within an API-first environment
• You will define the strategy, operating model, and experimentation framework to boost feature adoption, expand consumption, and drive measurable revenue
• This role focuses on leveraging product and behavioral data, customer insights, and cross-functional collaboration to guide enterprise customers through feature adoption and expansion, creating personalized, scalable approaches for each integration
• You will partner with Marketing teams—including Product Marketing, Customer Marketing, Customer Education, and ABM—alongside Customer Success, Sales, Product, and Revenue Operations to establish a marketing model that accelerates time-to-value, increases consumption, and fuels long-term customer growth
• This is a unique opportunity to shape how marketing contributes to the success of AlphaSense’s next-generation of products
• Define the vision, strategy, operating model, and roadmap for Customer Lifecycle Marketing focused on usage and consumption-based offerings
• Establish repeatable and scalable processes, experimentation frameworks and success metrics
• Build the foundation for a high performing team as the function grows
• Design digital-first programs that accelerate time-to-value, encourage deeper and more frequent product utilization, and facilitate coordinated orchestration with Customer Success teams
• Develop and implement lifecycle strategies that increase customer usage of AlphaSense’s offerings, with a focus on our API solutions
• Partner with cross-functional teams to leverage product data, customer health signals and behavioral insights to build enterprise lifecycle programs that increase long-term customer value
• Develop executive reporting and optimization strategies focused on metrics such as:
• Consumption-based revenue
• Product utilization
• Time-to-value
• Engagement with key capabilities
• Continuously optimize and consistently update programs based on measurable business impact and product innovation, ensuring relevance and accuracy
• Foster strong working relationships and a culture of accountability and shared ownership

Benefits

• Work from home opportunities- Strong analytical skills with experience using product and behavioral data to inform strategy
• 10+ years of experience in high-growth, Enterprise B2B SaaS marketing, including significant experience leading post-sale marketing programs
• Executive presence with the ability to influence cross-functional leaders and drive alignment
• Experience with usage-based or consumption-based business models
• Experience partnering closely across Marketing, Customer Success, Sales, and Product
• Familiarity with product-led growth principles and experimentation methodologies
• Demonstrated success developing and executing lifecycle strategies that drive measurable product usage or consumption, including in API-based customer environments