Senior Director, Commercial & Marketing Communications, Orthopedics

About This Role

This senior leadership role is within the Global Corporate Affairs organization, providing dedicated communications leadership for the company's global commercial platforms including joints, trauma, spine, sports medicine, and enabling technologies. The Senior Director partners closely with global platform leaders to align communications strategy with commercial priorities, advance new product introductions, and lead customer engagement objectives. With an emphasis on approved product communications, launch excellence, and customer engagement, the role ensures product innovation, clinical evidence, and platform strategy are translated into clear, compelling, and compliant communications that support adoption and growth.

Responsibilities

• Accelerate growth across core platforms by strengthening how products and innovation are communicated to surgeons and customers
• Elevate new product introduction (NPI) execution through disciplined, differentiated product launch communications
• Enhance customer engagement at major congresses and medical meetings through cohesive, high-quality communications experiences
• Help build and mature standalone commercial communications capabilities during a period of business transformation
• Lead global commercial and marketing communications strategy in support of priority platforms, including joints, trauma, spine, sports medicine, and enabling technologies
• Oversee integrated commercial communications across owned, earned, and shared channels, including digital, social, events, and marketing enablement tools
• Partner closely with Marketing and global platform leaders to shape product positioning, messaging, and launch strategy
• Own communications strategy and execution for new product introductions (NPI) including approved messaging and integrated activation plans
• Lead communications planning for major congresses, medical meetings, and customer engagement moments, ensuring strong alignment across product, platform, and brand storytelling
• Ensure communications are accurate, compliant, and aligned with regulatory, legal, and medical requirements
• Collaborate with brand, corporate, media, and internal communications partners to ensure cohesion across the broader communications ecosystem
• Build, lead, and develop a high-performing commercial communications team with strong product and customer engagement expertise
• Establish clear performance metrics to assess effectiveness of launches, congress engagement, and commercial communications impact

Requirements

• Bachelor’s degree required; advanced degree preferred
• 12+ years of experience in communications, marketing, or related disciplines, with significant experience supporting commercial organizations
• Deep experience in media and public relations, public affairs, digital communications, internal communications, and issues management