Senior Customer Marketing Manager (Strategic Customers)

• Snowflake is seeking a strategic, customer-obsessed Senior Manager, Customer Marketing to own and scale Snowflake’s premier co-marketing program that puts our most strategic, iconic customers at the center of our biggest storytelling moments
• You are the architect of Snowflake’s most visible customer moments: flagship films, marquee keynote appearances, integrated paid campaigns, and web experiences that put our best customers on the world’s biggest stages
• At the same time, you are grounded in the fundamentals of customer marketing, sourcing the right customer voices, building durable advocacy, and turning technical outcomes into reference-ready narratives that create mutual value across the customer lifecycle
• You see customer storytelling as a growth lever, not just a content exercise, a way to deepen trust with strategic accounts and act as a true partner to Sales
• This role reports to the Director of Customer Marketing and partners closely with Brand, Creative, Social, PR, ABM, Executive Communications, and Web teams, as well as Snowflake’s external agency partners
• Own the end-to-end program for a portfolio of Tier 1 customers, from account discovery and story qualification through campaign concepting, production, launch, and reporting
• Put the customer first by building trusted, long-term relationships with Snowflake’s top customers and telling their stories in ways that create mutual value
• Identify, qualify, and curate Snowflake’s most compelling customer stories, working closely with AEs and account teams to determine fit and secure executive buy-in
• Serve as a strategic partner to Sales, using high-visibility storytelling and executive engagement to strengthen relationships with our most strategic customers and support account retention, expansion, and growth
• Lead customer pitches for program participation, building relationships with Communications, Marketing, and executive stakeholders at the world’s most recognizable brands
• Develop full co-marketing campaign concepts, ensuring narratives lead with customer impact and resonate at Tier 1 media scale
• Manage the Bill of Materials (BOM) for each campaign, including flagship films, homepage takeovers, paid and organic social, web hubs, case studies, press releases, and earned media
• Serve as the central orchestrator across Brand, Creative, Social, Web, PR, ABM, and Exec Comms throughout the campaign lifecycle, owning timelines, dependencies, and launch readiness
• Secure customer approvals on all co-created assets, navigating complex brand and legal review processes with patience and persistence
• Connect campaigns to Snowflake’s highest-visibility moments, Summit keynotes, product launches, and marquee events, sourcing and prepping customer speakers from selection through execution
• Strategically recruit, nurture, and manage a portfolio of customer advocates, maintaining a rigorous pipeline of prospective customers across industry verticals with Sales and Marketing leadership
• Track, analyze, and report on campaign performance and pipeline health; deliver monthly program status updates to leadership and cross-functional stakeholders

Benefits

• Comprehensive health insurance plans
• Health savings accounts
• Robust retirement plans
• Life and disability insurance
• Weekly online lunch and learns
• Virtual workout classes
• Ergonomic work-from-home equipment
• On-demand mental health and wellness programs
• Fertility benefits and family planning resources
• Generous time-off and various leave plans
• Onsite and Remote Work
• Employee discounts and pre-tax selections
• New hire equity + Employee Stock Purchase Plan (ESPP)
• Quarterly bonus or commission program- You thrive at the intersection of executive relationship management, campaign strategy, and creative ambition. You know how to find the right story, earn the trust of a Fortune 500 CDO, navigate complex brand and legal approvals, and orchestrate a cross-functional team from concept through launch
• You are equally comfortable in a room with a customer’s Head of Communications and in a working session with a creative agency, and you operate with a bias toward bold storytelling, a high tolerance for ambiguity, and a deep commitment to making the customer the hero
• A customer-obsessed mindset with an instinct for the stories that move markets - and the patience and persistence to bring those stories to life
• Outstanding written and verbal communication skills; comfortable presenting to executives both internally and externally
• Proven ability to build trusted relationships with senior executives, including communications leads, and CDOs, at enterprise-scale organizations
• Experience managing agency relationships and translating creative feedback effectively
• Highly organized, self-directed, and effective operating in ambiguous, fast-moving environments
• Deep experience managing complex, multi-stakeholder co-marketing or integrated campaigns from brief through launch
• Strong understanding of the customer lifecycle and the role customer marketing and advocacy play across acquisition, expansion, and retention
• Exceptional project management skills and the ability to orchestrate cross-functional teams across creative, web, social, PR, and executive communications simultaneously
• Strong judgment about narrative - you know when a story is truly ready to go big, and you know how to get it there
• 8+ years of experience in customer marketing, co-marketing, executive programs, or integrated campaign management in B2B SaaS or enterprise technology
• Experience running white-glove, high-touch customer programs at Tier 1 enterprise accounts, especially those involving complex brand approval processes
• A track record of producing premium content formats: customer films, marquee event speaker programs, and integrated paid campaigns with recognizable brand logos
• Ability to influence senior stakeholders with confidence and credibility
• Familiarity with corporate communications dynamics and the sensitivities of co-marketing with publicly traded or privacy-conscious enterprise brands
• Experience with Google Suite, Salesforce, Tableau, and Wrike
• Bachelor’s degree in Marketing, Communications, Business, or a related field