Senior CRO Manager, Growth Marketing

About This Role

This senior individual contributor role focuses on owning conversion across web and app stores for Suno, a creative entertainment platform. The manager will be a key part of the Growth team, responsible for optimizing landing pages, app store listings, funnels, and copy to drive revenue. The ideal candidate is a performance-driven individual who thrives on data, rapid experimentation, and understanding customer behavior to achieve business goals.

Responsibilities

• Understand the ideal customer deeply and translate that understanding into effective pages, listings, copy, and tests
• Ship a high volume of landing pages across various channels (paid, SEO, lifecycle, partnerships, new launches) using an existing design system
• Own app store optimization, including listing copy, screenshots, and store creative to increase installs and improve onboarding
• Localize and adapt pages and store listings for international markets to maintain conversion rates across languages and regions
• Write persuasive, on-brand copy and build pages from existing design components, then rapidly test and iterate for better versions
• Run a high volume of A/B and multivariate tests quickly, utilizing AI and other tools to maximize experimentation
• Dig into user behavior using heatmaps, session recordings, surveys, and analytics to identify drop-off points and their causes
• Identify high-leverage opportunities across the funnel by combining performance data, user research, and business context
• Own conversion numbers end-to-end across web and app, including conversion rate, install rate, CAC, and revenue per visitor (paid and organic)
• Partner with Revenue Product on paywall and upsell copy, ensuring clarity and accuracy regarding product offerings
• Drive conversion testing to unprecedented volume and speed within Suno, and share learnings across the company

Requirements

• Hacker mindset: moves fast, ships a lot, and has run a high volume of tests without a large supporting team
• 5-8 years of experience in performance marketing, growth marketing, or CRO, with ownership of conversion and funnel testing at scale on the web and in app stores (including ASO)
• Strong writing skills, with proven ability to write landing page copy that converts and a deep understanding of customer communication
• Ability to interpret experiment results, judge statistical significance, and make data-driven decisions (experience with Statsig is a plus)
• Familiarity with landing page toolkits, having built and tested pages in tools like Optimizely, VWO, or Unbounce, and analyzed behavior in Clarity or Hotjar
• Capable of setting own KPIs and conducting independent analysis, translating user data and research into business-relevant test plans