About the role
Our client Recruit AI is looking for a Senior Conversion Rate Optimization (CRO) Strategist in REMOTE
In this fully remote, full-time position at Recruit AI, the Senior CRO Shopify Strategist plays a critical role in optimizing the entire customer journey on Shopify stores. The strategist plans and executes continuous testing cycles using experimentation platforms such as VWO, Convert.com, or Optimizely. They maintain a strong understanding of Shopify storefront and checkout architecture, driving funnel improvements and sustaining high conversion metrics like average order value and checkout completion rates. Although this position does not involve managing a team, the strategist will mentor and guide other CRO team members to elevate overall performance. The role demands excellent communication skills to translate complex data insights into clear, actionable recommendations and wireframes that streamline collaboration with developers and designers.
Responsibilities
- Conduct detailed CRO audits of Shopify storefronts using behavioral heatmaps, click maps, scroll depth, session recordings, and ecommerce analytics to pinpoint conversion barriers.
- Analyze user behavior and site performance data to identify key friction points, including checkout issues, mobile UX challenges, and product page bottlenecks.
- Translate data insights into clear, testable CRO hypotheses and develop conversion-focused briefs and wireframes for design and development teams.
- Plan, implement, monitor, and analyze A/B and split tests utilizing experimentation platforms like VWO, Convert.com, Kameleoon, or Optimizely.
- Apply statistical significance principles to evaluate test results and ensure valid conclusions for optimization decisions.
- Maintain a rapid seven-day micro-testing cycle to drive continuous incremental improvements in conversion rate, average order value, and engagement.
- Collaborate closely with UX/UI designers, developers, and project managers to implement CRO experiments efficiently and effectively.
- Continuously refine experimentation frameworks, wireframes, and prototypes to enhance test quality and impact.
- Own the end-to-end CRO process from ideation, hypothesis formulation, implementation, testing, analysis, iteration to reporting.
- Mentor and guide CRO team members to improve optimization practices and share best practices within the team.
- Stay up to date with Shopify and Shopify Plus storefront and checkout developments to inform optimization strategies.
- Use customer journey mapping and funnel analysis data to make informed decisions focused on user behavior and conversion metrics rather than visual design preferences.
- Work independently, managing multiple optimization initiatives simultaneously in a fast-paced remote work environment.
- Communicate complex CRO insights clearly and confidently in written and spoken business English to all stakeholders.
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