Senior Content Marketing Specialist

About This Role

Shaping and driving the company's brand voice and positioning across the Asia region is the core of this role, translating strategy into measurable business impact. This position leads the development of high-impact content and manages social media presence, creating narratives that resonate with regional audiences and support business growth. It suits a sharp storyteller who can turn complex technology into compelling content and engaging social media campaigns, thriving in a fast-paced international environment and taking ownership from idea to execution.

Responsibilities

• Develop and execute the regional content strategy and editorial calendar aligned with short- and long-term marketing objectives, ensuring strong cross-functional collaboration across global and APAC teams
• Partner with sales, growth marketing, product marketing, and design teams to create and publish engaging, high-impact content and collateral including website pages, blogs, case studies, eBooks, podcast scripts, branded videos, emailers, and event-related content
• Own the regional social media strategy and execution from content planning and copywriting to asset coordination, scheduling, publishing, and community engagement to strengthen brand awareness, audience growth, and engagement across key platforms
• Track, measure, and report on content and social media performance using relevant analytics tools
• Provide actionable insights and optimization recommendations based on engagement, reach, lead generation, SEO, and campaign performance metrics
• Edit and proofread content to ensure clarity, consistency, SEO optimization, and alignment with brand voice, editorial standards, and compliance guidelines
• Collaborate closely with field marketing teams to develop customer success stories, testimonials, and case studies
• Stay informed on industry trends and market developments to generate fresh, relevant content ideas that resonate with target audiences

Requirements

• 6+ years of experience in content marketing, communications, or a related field
• Proven experience managing content strategy and leading projects
• Experience in social media management, ideally in B2B or technology environments
• Hands-on experience using generative AI tools (e.g., ChatGPT, Claude, Gemini)
• Strong writing, editing, proofreading and storytelling skills in English
• Strong understanding of Google Analytics, SEO, content performance metrics, and digital marketing best practices
• Strong stakeholder management and cross-functional team collaboration skills
• Proven ability to manage multiple projects and meet deadlines in a fast-paced, international environment
• Experience in SaaS, CPaaS, technology, or enterprise industries is considered a strong advantage