This pivotal role shapes public perception and drives brand love for a globally recognized leader in the travel and hospitality sector. You will lead consumer-facing storytelling, craft narratives that resonate with culture-makers and consumers, and secure impactful media coverage. Your work will directly influence how the brand is perceived, fostering trust and maintaining its cultural relevance.
Responsibilities
Create and execute high-impact, consumer-facing storytelling across campaigns and press office editorial, ensuring cultural relevance
Cultivate and maintain strong relationships with consumer media, keeping the brand top of mind
Drive a consistent consumer drumbeat and press office storytelling, maintaining momentum in the news, often managing an external agency
Develop and execute stand-alone campaigns and partnerships that effectively meet strategic goals
Collaborate closely with cross-functional teams including marketing, partnerships, and legal on campaign development and execution
Monitor consumer, cultural, and media trends to inform storytelling that deeply resonates with the audience
Craft compelling narratives to support commercial or co-promotional partnerships, suitable for earned media and social channels
Measure and report on campaign impact, utilizing insights to optimize future efforts and share best practices across the region
Work in conjunction with influencer managers and corporate communications managers to ensure a cohesive brand story across all channels
Develop comprehensive coverage reports, evaluating and measuring the impact of media placements
Requirements
8-10+ years of communications experience in consumer PR, gained either agency-side or in-house, preferably within lifestyle, tech, internet, or travel sectors
Proven track record of developing and executing creative consumer campaigns that generate positive earned media coverage, widespread awareness, and brand buzz
Strong understanding of the media landscape and established relationships with key media outlets across consumer, travel, lifestyle, and entertainment
Strong awareness of pop culture with a flair for storytelling and multi-channel campaigns that build reputation, social engagement, and earned media
Confident in leading meetings, delivering presentations, and building strong relationships with external partners, senior internal stakeholders, and media
Skilled at delivering complex, proactive consumer press programs, including research/data-driven stories, trends, campaigns, and press events
Adept at collaborating effectively with cross-functional teams within a matrix organization
Proactive and solutions-focused, comfortable taking initiative with a bias for action, while appreciating the structures and processes of a global business
Millions of jobs, with real people getting hired every day
200,000+
New jobs added daily
7,000,000+
Verified job listings
1,000,000+
Tailored applications submitted
Strong project management skills, comfortable in a fast-paced environment, meticulously managing processes, document revisions, budgets, and ensuring timely delivery with a keen eye for detail
Creative thinking and the ability to translate innovative ideas into media-generating tactics that possess cultural relevance and build brand love
A talent for owning and growing relationships with consumer media and emerging media titles to uncover new communication opportunities
Ability to work seamlessly with influencer managers to ensure consumer campaigns and stories are integrated and supported by complementary influencer strategies for maximum impact
A continuous pulse on consumer, cultural, and media trends to keep storytelling relevant and culturally sharp
Strong writing abilities, capable of developing a wide range of materials for diverse audiences (e.g., press releases, story pitches, Q&As, briefs, messaging, presentations)
Exceptional attention to detail in campaign planning, measurement, reporting, and budget management
Proven ability to influence and negotiate, both internally in cross-functional discussions and externally with suppliers and partners
Proficiency in agency management, ensuring adherence to key processes including campaign project management, reporting, budget tracking, localizations, and performance evaluation to deliver impactful results
Nice to have:
An understanding of corporate communications
About the Company
Our Client is an American company that operates a global community of Hosts and travelers. From inviting three guests to a San Fran home in 2007 to now welcoming more than 1 billion guests arriving in 100,000 cities around the world, this organization is driven by the idea that anyone can belong anywhere.
Aquent is the leading global work solutions company helping guide businesses toward the talent, technology, and services they need to excel.
