About the role
Publicis Groupe, known for its world-renowned creativity, best in class technology and data assets, and digital and consulting expertise, is one of the world’s largest communications groups. With 80,000 staff in over 100 countries, the Groupe has capabilities in Creative, Media, Digital Business Transformation and Production.
As a Connecting Company for the Connected Age, Publicis Groupe is able to deliver winning solutions for clients through the Power of One - driven by a common purpose, a powerful spirit, shared behaviours, great character and a relentless focus on our clients.
Role Overview:
The Commerce Specialist (Ad Operations) is responsible for the end-to-end execution, optimization, and performance monitoring of commerce media campaigns across retail media and social commerce platforms, including Shopee, Lazada, TikTok Shop, and Meta. This role ensures campaigns are launched accurately, delivered efficiently, and optimized against business objectives such as GMV, ROAS, and conversion. Working closely with Commerce Team, Brand Teams, Finance, and Platform Partners, the Commerce Specialist plays a critical role in maintaining operational excellence and delivering high-performing commerce campaigns.
Key Responsibilities:
Campaign Execution & Ad Operations
a. Build, traffic, and launch campaigns across Shopee Ads, Lazada Sponsored Solutions, TikTok GMV Max, and Meta Ads Manager.
b. Implement campaign parameters including targeting, placements, budgets, bidding strategies, creative assets, and product catalogs based on approved media plans.
c. Ensure accurate campaign setup through rigorous quality assurance checks, including SKU mapping, catalog validation, UTM tagging, deep links, and tracking implementation.
d. Coordinate with platform representatives to secure approvals, ad credits, and resolve setup-related issues.
Campaign Optimization & Performance Management
a. Monitor campaign delivery, pacing, and budget utilization to ensure efficient spend throughout Always-On, Payday, and Mega Campaign periods.
b. Execute optimizations to improve key performance metrics including GMV, ROAS, CTR, CPC, CPVC, Conversion Rate, and AOV.
b. Identify underperforming products, creatives, audiences, or ad groups and recommend optimization opportunities.
d. Implement in-flight changes such as bid adjustments, budget reallocations, SKU prioritization, and creative rotations.
Reporting & Performance Analysis
a. Generate and validate daily, weekly, and monthly performance reports across commerce media platforms.
b. Monitor campaign pacing, budget consumption, and performance trends, highlighting risks and opportunities proactively.
c. Support the development of campaign recaps, post-campaign analyses, and performance reviews with data-driven insights.
d. Analyze SKU-level performance to inform assortment, promotional, and scaling decisions.
Quality Assurance & Troubleshooting
a. Conduct ongoing audits of campaign setups, tracking implementation, product feeds, catalog integrations, and creative assets.
b. Investigate and resolve campaign delivery issues, including disapproved ads, stock availability mismatches, tracking discrepancies, and under delivery.
c. Escalate technical issues to platform partners and oversee resolution until completion.
d. Maintain accurate campaign documentation, optimization logs, and implementation trackers.
Cross-Functional Collaboration
a. Partner with Commerce Planning and Media Teams to align campaign execution with client objectives and media plans.
b. Coordinate with Finance and Media Operations teams on budget monitoring, reconciliations, PO requirements, and billing validation.
c. Collaborate with Affiliate, Content, and Livestream teams to ensure integrated commerce campaign execution.
d. Communicate campaign status, risks, and performance updates to internal stakeholders in a timely and proactive manner.
Qualifications:
- Bachelor's degree in Marketing, Advertising, Business, Communications, E-commerce, or a related field.
- 2-4 years of experience in digital media operations, performance marketing, e-commerce advertising, or commerce media.
- Hands-on experience managing campaigns across at least two of the following platforms: Shopee Ads, Lazada Ads, TikTok Shop Ads/GMV Max, or Meta Ads Manager.
- Experience working in an agency, e-commerce, retail media, or performance marketing environment is highly preferred.
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