About This Role
This role is for a customer-obsessed marketing professional responsible for developing Point of Sale (POS) and display activation strategies for Japan's offline retail marketing efforts. Through deep insight into Japanese consumers, retailers, and store formats, you will develop and deliver POS strategies that measurably improve the customer experience at the point of purchase. The role is based in Tokyo, Japan, and suits a candidate well-versed in the Japanese offline retailer environment.
Responsibilities
- Advocate for what is best for the customer in creating a world-class customer experience
- Create a best-in-class knowledge of shoppers in each sector (consumer electronics, department stores, mass retail, etc.), developing omni-channel retail solutions to drive a measurable impact on shopper understanding, purchase intent, and cross-category purchasing via point of purchase displays and merchandising
- Lead creation of innovative point of sale playbooks and merchandising approaches for existing and new retail accounts
- Own the development and launch of display fixtures in order to help consumer engagement, decision making, and in-store visibility
- Own the briefing to execution processes in order to deliver high impact, cost-effective display solutions, delivering upon key business objectives such as CX impact, speed, and ROI
- Work with Amazon and partner agencies to lead briefing, execution, and sign-off of in-store merchandising collateral
- Coordinate cross-functional teams, communicating internally and externally, while meeting tight deadlines and ensuring compliance with brand guidelines and global disclosure guidelines
Requirements
- 8+ years of professional non-internship marketing experience
- Experience building, executing, and scaling cross-functional marketing programs
- Experience in consumer product sales/marketing or in e-commerce
- Experience in strategic marketing management and market analysis and demonstrated ability to build and execute a strategy with clear goals and objectives to align to business and service objectives, and support portfolio objectives
- Experience in a creative role understanding consumer trends and creating content
- Experience working in a fast-paced and highly cross-functional organization
- Experience using data and metrics to back up assumptions, evaluate outcomes, and make data-driven decisions
- Speak, write, and read fluently in Japanese at a business level or above (N1+)
Nice to have:
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
About the Company
Amazon Devices is the team behind Amazon Echo, Kindle E-Reader, Fire tablet, Fire TV, and Ring.
