Senior Brand Strategist

About This Role

This role is for a Senior Brand Strategist who is deeply curious about people, behavior, and culture, and enjoys untangling complex challenges to find unexpected opportunities. You will turn insights into ideas that make a genuine impact, working at the intersection of strategy, creativity, science, and culture to build health brands that truly matter. You will partner with talented creatives, medical experts, and client leaders to create work that changes perceptions, influences behavior, and delivers business results.

Responsibilities

• Develop insight-led brand, positioning, and communications strategies
• Identify human, cultural, and category insights that unlock growth opportunities
• Translate complex healthcare and scientific challenges into clear strategic narratives
• Write inspiring creative briefs that spark outstanding creative work
• Partner closely with creative, medical, engagement, and client teams throughout the development process
• Design and facilitate workshops, stakeholder sessions, and strategic planning discussions
• Present recommendations confidently and help shape client thinking
• Bring fresh perspectives, new provocations, and innovative approaches to every project
• Take ownership of strategic workstreams and help drive projects forward with energy and initiative

Requirements

• Experience developing brand and communications strategies within healthcare, pharma, or wellness
• Strong understanding of consumer behavior, audience insight, and brand growth principles
• Experience building strategies from insight through to activation
• Exceptional storytelling, presentation, and communication skills
• Ability to simplify complex information and identify opportunities others might miss
• Experience contributing to workshops, stakeholder engagement, and collaborative problem-solving sessions
• A balance of analytical rigor and creative thinking
• A proactive mindset with a genuine passion for learning and growth

Important Details

• Work format: hybrid approach including required in-office days

About the Company

Grey's mission is to create Famously Effective ideas that move people, businesses, and the world forward, harnessing the power of creativity to solve business challenges and drive growth for some of the world’s most influential brands and companies, including Procter & Gamble, Volvo, Haleon, Circle K, and The Coca-Cola Company. Grey was recognized as a 2025 Fast Company World Changing Ideas winner and earned 26 Lions at the 2026 Cannes Lions International Festival of Creativity, contributing to Ogilvy’s Network of the Year honors. Newsweek also named Grey a Top 100 Global Most Loved Workplace in 2024 and one of America's Greatest Workplaces for Women and Professional Services in 2025. Grey is part of WPP, the trusted growth partner for the world's leading brands. WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions, and expert strategic counsel, powered by exceptional talent and its agentic marketing platform WPP Open.