About This Role
Being a senior brand strategist means combining strategic rigor with creative imagination to define better futures and build pioneering brands. This role involves dissecting market and cultural shifts, identifying compelling positions, and translating them into creative brand ideas that resonate and perform.
Responsibilities
- Define brand futures: Lead brand platforms, positioning, and narrative frameworks; uncover differentiated positions; show how brands can shape culture, not just respond to it
- Develop activation strategy: Turn insight into sharp creative concepts; define audience insights and communication territories; craft briefs that inspire breakthrough creative work and campaigns
- Collaborate on creative: Partner with creative teams to develop ideas rooted in strategy; ensure work ladders back to brand strategy while pushing creative boundaries
- Build the case: Ground strategies in research and evidence; translate them into measurable business value; craft narratives that build client confidence
- Lead in the room: Present recommendations to senior stakeholders; facilitate workshops; be a trusted strategic voice with clients and creative partners
- Collaborate across disciplines: Work with creatives, designers, technologists, and experience strategists; contribute to new business and pitches across categories
Requirements
- 5–7+ years in brand, marketing, or creative strategy, with experience across both brand-building and campaign activation
- Agency background preferred; consultancy or client-side brand experience also valued
- Past work showing both strategic depth and creative ambition
- Skilled at dissecting complexity and building evidence-based, precisely communicated arguments
- Fluent in brand architecture, positioning, and performance measurement
- Creatively curious and drawn to innovation thinking, able to translate insight into concepts that are simple, memorable, and ownable
- Someone who sees brand as a business value driver, questions assumptions, and stays genuinely curious about culture, technology, and behavior
Benefits
- Extensive range of benefits
About the Company
AKQA (part of WPP) helps ambitious companies navigate shifting markets and culture, define better futures, and build brands. WPP is the trusted growth partner for the world's leading brands, uniting media intelligence, data solutions, creativity, production, enterprise solutions, and strategic counsel.
