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Senior Brand Innovation Manager

Procter & Gamble

RemoteFull timeMid levelPosted today
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About the role

Job Description:

  • Primarily responsible for Whom/What/How Strategies and Plans.
  • Translate consumer insight into innovation and renovation opportunities – co-develop the Grater-China innovation plan and associated budget by identifying new consumer and technology opportunities and setting innovation metrics and ensuring delivery.
  • Develop overall initiative master plan, brand architecture and strategies required to deliver their portfolio role.
  • Ensure the plan is sufficient, integrating Sales and Market Operations Fit for Use input.

Qualifications:

  • 2 years above experience, understand consumers and shoppers. Has New Product Development experience in FMCG Industry is helpful.
  • Develop brand visions & plans that build equity and business.
  • Build coordinated communications. Core aspects underpinning all skills: Creativity, Emotional intelligence, Obsession with brands & consumers, Sense of Aesthetics, Analytical Thinking & Difficulty.
  • Bachelor’s degree or above, proficient in English Speaking and writing.

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