Senior Associate Marketing Specialist

About This Role

Supporting the coordination and management of all aspects of marketing is the core of this role. This position participates in the development of marketing campaigns, targeted programs, internal and external communications, partner marketing, sales content, and pipeline development activities. The Senior Associate Marketing Specialist is a developing subject matter expert.

Responsibilities

• Assist with the coordination and execution of marketing campaigns
• Work closely with the Marketing team to help with the development and execution of marketing activities in line with business objectives and revenue targets
• Help with the maintenance of the marketing activity calendar and supporting information
• Help the marketing activity owners to perform readiness planning that ensures all stakeholders understand the campaign mechanisms, timing, requirements, and metrics
• Work closely with relevant stakeholders to help with the tracking and measurement of the success of these demand generation programs
• Assist the execution of programs such as one-on-one campaigns, specific collateral, and other sales aids that generate new opportunities and/or close sales deals
• Help with the delivery of content, tools, and materials for internal and external communications
• Participate in and assist with the facilitation of sales enablement activities that create alignment between sales, marketing, and key partners
• Collaborate with the Sales Enablement teams to ensure that sales enablement components feature prominently in all relevant communications
• Help with the coordination of programs that contribute to partners committing investment for incremental marketing activities or resources in the appropriate areas
• Support the development of marketing collateral that enable sales and generate interest, including contributing to bid and proposal content
• Perform any other related task as required

Requirements

• Developing knowledge and understanding of all relevant industry standards
• Developing knowledge and understanding of best practices for marketing
• Excellent written and verbal communication skills
• Excellent ability to interact with a variety of internal team members at different levels in the organization
• Good understanding of the features and benefits of the company’s products and services
• Developing understanding of how databases are utilized in effective marketing
• Ability to articulate company's value proposition
• Ability to work with and manage many projects within the required deadlines
• Awareness of data privacy and compliance as they relate to marketing activities
• Developing knowledge of A/B testing principles and tools to optimize marketing campaigns by experimenting with different variations