About This Role
This Senior Associate role in Marketing Operations focuses on providing consulting services for customer-centric marketing strategies. You will analyze customer behavior, develop targeted marketing campaigns, and guide clients to optimize their marketing efforts, improve customer engagement, and drive revenue growth. The role involves building meaningful client connections, managing and inspiring others, and navigating complex situations while growing your personal brand and technical skills.
Responsibilities
- Analyze client needs to develop customer-centric marketing strategies that enhance engagement and drive revenue growth
- Develop targeted marketing campaigns by leveraging insights from customer behavior analysis
- Utilize CRM software to manage customer relationships and improve loyalty
- Conduct campaign performance analysis to optimize marketing initiatives and strategies
- Collaborate with teams to identify business opportunities and transform marketing operations
- Implement digital marketing techniques to enhance brand visibility and customer interaction
- Support client prospecting efforts by developing compelling customer value propositions
- Manage promotional strategies to align with product positioning and roadmap objectives
- Navigate complex situations to build meaningful client connections and inspire team members
- Uphold professional standards and adapt to changing business contexts to deliver quality work
Requirements
- MBA in Sales, Marketing, Strategy, or Analytics from a premier B-School
- At least 4 years of experience
- Oral and written proficiency in English
- Relevant experience in Marketing strategy, Campaign-to-Lead Process design, MarTech solution architecture, and implementation of marketing technology solutions as a business analyst or program manager, preferably in a B2B environment
- Understanding of marketing operations frameworks, customer journey mapping, experience design, governance structures, and performance metrics
- Familiarity with marketing and advertising processes and systems, including digital campaign management, CRM, lead nurturing, and funnel optimization
- Hands-on experience as a Business Analyst or Functional lead in one or more Marketing Operations priority areas:
- Marketing automation Process and use of tools such as Salesforce Marketing Cloud, Marketo Engage, Adobe Journey Optimizer, HubSpot, Oracle Eloqua or similar platforms to drive personalized marketing communications across multiple channels and surfaces
- Customer Data Design and use of CDP platforms such as Salesforce Data Cloud, Adobe Experience Platform / Real-time CDP, Treasure data or similar platforms to drive effective audience segmentation and personalization
