Senior Associate, Growth Marketing (Digital Product) - ShopeePay

About The Team Selling points of this position

• Be part of a growing Growth Marketing team supporting one of the fastest growing product lines.
• Clear pathway toward greater project ownership and responsibility over time.

Job Description

• Drive Consumer, Product, and Commercial Insights
• Build a deep understanding of users, Digital Product categories, market dynamics, product performance, and commercial drivers.
• Analyze user behavior, digital flows, product adoption, conversion, transaction performance, partner performance, and financial metrics.
• Work with CMI, Data/BI, Finance, Product, and relevant business teams to identify growth opportunities and risks.
• Translate insights into business cases, priorities, growth recommendations, and actions to improve topline and bottom-line performance.
• Own Digital Product Growth and Business Performance
• Own end-to-end growth initiatives and business performance across the Digital Product portfolio, from opportunity identification and planning through execution, launch, and optimization.
• Develop and execute go-to-market, promotional, CRM, communication, and commercial initiatives to grow the user base, product adoption, transactions, revenue, and profitability.
• Manage trade-offs across user experience, partner value, revenue, costs, incentives, operational feasibility, and business impact.
• Track performance against agreed business targets and recommend initiatives to scale, optimize, pause, or redesign.
• Build Product-Feature-Led Growth and Digital User Experience
• Apply a product-feature-led mindset to identify how product features, integrations, UX/UI, and digital-native flows can improve adoption, conversion, and repeat usage.
• Map end-to-end user flows and identify friction points, unmet needs, operational gaps, and opportunities for product improvement.
• Partner closely with Product, CMI & Marketing teams to translate business and user needs into product enhancements, requirements, experiments, and launch plans.
• Support UAT, feature launches, post-launch monitoring, and continuous iteration based on user feedback and performance results.
• Drive Cross-Functional and External Partner Collaboration
• Work closely with Product, Operations, BI, Marketing, Finance, relevant departments, and external partners or clients to align product propositions, commercial terms, integrations, campaigns, service requirements, and performance.
• Align stakeholders on business cases, economics, scope, responsibilities, timelines, tracking, compliance, and launch readiness.
• Drive issue resolution and execution momentum to ensure Digital Product initiatives deliver intended business outcomes.

Requirements Must have

• 1–4 years of experience in digital product growth, product marketing, business operations, commercial strategy, or a related field.
• Proven experience owning growth or business initiatives end to end, from planning to launch through performance review and optimization.
• Strong commercial and analytical mindset, with the ability to connect user, product, financial, and business metrics to actionable decisions.
• Product mindset with the ability to understand digital user flows and work with Product, Technology, and Design teams on product improvements, testing, UAT, and launches.
• Strong cross-functional and external-partner management skills, with clear communication, strong execution, and proficiency in microsoft office tools,..

Nice to have

• Experience in fintech, payments, e-commerce, digital platforms, or consulting.
• Ability to connect consumer and market insights with business context to support product, marketing, or commercial decisions.
• Strong data storytelling, presentation, and visualization skills, with curiosity about consumer behavior and market trends.