About This Role
Directing the visual universe of PENN. Penningtons, both in campaigns and across digital platforms, transactional website, and in-store, is the core of this senior artistic director role. This position suits a creative individual passionate about fashion, with a strong vision and talent for transforming ideas into inspiring realizations. You will play a key role in evolving the brand's visual identity, from concept to photo shoot direction and mock-up creation.
Responsibilities
- Collaborate closely with creative management to transform seasonal directions into campaign concepts, mood boards, visual universes, and stories that captivate customers
- Imagine, design, and create mock-ups, visual concepts, presentations, and graphic elements that set the tone for campaigns and ensure consistent execution across all channels
- Provide artistic direction for key photo shoots, collaborating with photographers, stylists, models, videographers, and production partners to bring concepts to life
- Define, maintain, and improve photography standards for e-commerce, including styling, poses, lighting, framing, and image consistency
- Work closely with design, merchandising, marketing, content, e-commerce, visual presentation, and studio teams to ensure a strong and inspiring brand identity at every touchpoint
- Propose new ideas, explore trends, and integrate innovative tools, including those using artificial intelligence, to enrich the creative universe and improve working methods
Requirements
- At least 8 years of progressive experience in artistic direction, ideally in fashion retail, fashion marketing, or with a consumer product brand
- Background in graphic design or equivalent professional experience, accompanied by a strong portfolio showcasing fashion campaigns, graphic achievements, photography, and visual concepts
- Proven experience in artistic direction for fashion photo shoots, both in-studio and on-location, and comfort guiding creative teams and production partners
- Excellent command of typography, colors, composition, photography, and visual identity for digital platforms, e-commerce, and stores
- Experience in developing and applying photographic standards for e-commerce, as well as excellent command of graphic design tools and new technologies, including artificial intelligence
- Creative mindset
About the Company
At PENN. Penningtons, the company believes that fashion is a way to affirm confidence, express personality, and feel good about oneself, celebrating all body types.
