Senior Artistic Director

About This Role

This senior creative role at PENN. Penningtons involves shaping the visual identity of the brand across all campaigns and digital platforms. The Senior Artistic Director will transform creative ideas into inspiring visuals, from concept development to directing photo shoots and enhancing the brand's visual identity. This position is a high-level creative expertise role, focusing on design sense and influence without direct team management responsibilities.

Responsibilities

• Collaborate closely with creative management to transform seasonal directions into campaign concepts, mood boards, visual universes, and captivating stories for customers
• Create mock-ups, visual concepts, presentations, and graphic elements that set the tone for campaigns and ensure consistent execution across all channels
• Provide artistic direction for key photo shoots, collaborating with photographers, stylists, models, videographers, and production partners to bring concepts to life
• Define, maintain, and improve e-commerce photography standards, including styling, poses, lighting, framing, and image consistency
• Work closely with design, merchandising, marketing, content, e-commerce, visual merchandising, and studio teams to ensure a strong and inspiring brand identity at every touchpoint
• Propose new ideas, explore trends, and integrate innovative tools, including those using artificial intelligence, to enrich the creative universe and improve working methods

Requirements

• At least 8 years of progressive experience in artistic direction, ideally in fashion retail, fashion marketing, or with a consumer product brand
• Background in graphic design or equivalent professional experience, with a strong portfolio showcasing fashion campaigns, graphic achievements, photography, and visual concepts
• Proven experience in artistic direction for fashion photo shoots, both in studio and on location, and comfort guiding creative teams and production partners
• Excellent command of typography, colors, composition, photography, and visual identity for digital platforms, e-commerce, and stores
• Experience in developing and applying photographic standards for e-commerce, as well as excellent command of graphic design tools and new technologies, including artificial intelligence
• Creative and collaborative spirit, good organizational skills, and strong communication, presentation, and influencing abilities
• Proficiency in French and English is a significant asset

Benefits

• Optimal flexibility: Hybrid work environment for work-life balance
• Comprehensive benefits program for well-being
• Flexible paid leave, sick days, and vacation
• Exclusive 50% discount on PENN. Penningtons, Reitmans, and RW&CO brands