Senior Analyst - Remote, Airline

About This Role

This job is part of the AAdvantage home Co-brand team within revenue management, responsible for designing strategies to acquire new co-brand credit card members and/or increase engagement of existing credit card members. Projects will vary from working with bank partners and internal teams on customer segmentation analysis, to leading the strategy and execution of highly visible consumer engagement promotions and campaigns, and identifying specific consumer marketing and retention campaigns.

Responsibilities

• Utilize diverse tools and processes, such as CRM, data mining, and financial modeling, to identify transactional trends and opportunities that facilitate market share and sales increase
• Benchmark co-brand credit card products, propositions, and campaigns with options within the market and identify opportunities to improve client experience and increase awareness of portfolio objectives
• Collaborate with service, community, agency, and internal stakeholders to develop and execute acquisition and/or retention strategies throughout the year
• Conduct performance analysis including effectiveness and return on investment (ROI) of co-brand marketing campaigns and initiatives to gauge the health of the business
• Create, revise, and/or analyze complex contracts and proposals to ensure value maximization and to support negotiations with third-party partners
• Develop reports and displays that help senior leaders align key stakeholders and negotiate with partners
• Function as an internal advocate for co-brand card products in cross-functional working groups and business groups

Requirements

• Bachelor’s degree in Marketing, Advertising, Economics, or equivalent experience/education
• Two years of work experience
• Excellent business acumen with a firm grasp of marketing principles, financial concepts, and a consumer-centered attitude
• Knowledge of AAdvantage co-brand credit card products and propositions as well as customer preferences
• Robust quantitative capabilities with proven experience in data modeling and analysis
• Powerful organizational and project management skills with the ability to manage multiple and moving priorities
• Compelling written and oral communication skills, able to influence others across levels of the organization
• Initiative to identify areas of interest beyond those which are specifically assigned

Nice to have:

• Master of Business Administration or graduate degree in Marketing, Advertising, Economics or related field
• Earlier experience in loyalty marketing, credit card marketing, or financial services

Benefits

• Travel perks

About the Company