Senior Analyst - Content Development

Management Level: 10 Senior Analyst Content Development

Location: Hyderabad or Bengaluru

Must have skills: Short-form copywriting, Ad copy writing, social media copy writing, Content strategy planning, Performance marketing content, Campaign messaging, Copywriting editing

Good to have skills: Multimedia content creation (Video, Audio, Animation), Lead generation content, Cross-functional collaboration

Experience: 4+ years of experience is required

Educational Qualification: Graduate (Mass Communication and Journalism Preferred)

Job Overview

• The Content Specialist is responsible for all forms of short-form content such as developing high-impact ad copies, landing pages, social media content, campaign messaging, outreach communication, and lead nurturing assets to drive lead generation, engagement, and brand awareness.

• This role involves creating compelling content across digital and marketing channels while collaborating closely with digital marketing, design, and business teams to achieve marketing objectives.

Key Responsibilities

• Develop high-converting performance marketing content including landing pages, social media ads, Google Ads, display ads and high-impact reel scripts tailored for digital campaigns and lead generation initiatives.

• Create impactful B2B outreach content including brochures, decks, presentations, and case studies to support enterprise communication and business development efforts.

• Develop engaging organic social media content including social media image copy and caption copy aligned with brand communication and audience engagement goals.

• Write concise and effective communication and lead nurturing content including SMS campaigns, WhatsApp campaigns, and voice dial-out scripts to improve engagement across the learner journey.

• Create compelling outreach and brand visibility content including flyers, posters, and standees for events, activations, and marketing initiatives.

• Collaborate cross-functional with internal teams such as design, product, and sales to ensure content effectively supports overall business objectives.

• Required Experience, Skills and Qualifications Bachelors degree with minimum 4 years of experience in copywriting, or marketing communication (Mass Communication and Journalism Preferred).

• Prior experience in EdTech, consumer industries, product companies, e-commerce or q-commerce industry is preferable.

• Strong portfolio demonstrating short-form content across ad campaigns, social media, landing pages, outreach assets, and lead nurturing communication.

• Proficiency in short-form writing for digital marketing platforms including social media, search engines, display networks, and CRM communication channels.

• Excellent storytelling, creative writing, editing, and communication skills with strong attention to detail.

• Ability to work in a fast-paced environment, manage multiple projects, and collaborate effectively across teams.