About This Role
This fully remote opportunity is ideal for an ambitious marketer who thrives on autonomy, embraces AI-driven workflows, and continuously looks for ways to improve performance. You will take ownership of paid acquisition in a fast-moving, AI-native marketing environment where experimentation and automation drive growth. As a Senior Agentic Performance Marketing Manager, you will lead campaign strategy and execution across Meta and Google while building AI agents that streamline optimization, reporting, and budget management.
Responsibilities
- Build, launch, manage, and optimize paid acquisition campaigns across Meta and Google
- Own trial cost-per-acquisition (CPA) targets within monthly spending limits, reallocating budgets toward the best-performing campaigns and creative concepts
- Lead and support a four-person paid marketing team, establishing high performance standards and taking responsibility for overall results
- Build and maintain AI agents and automations to handle recurring advertising tasks, including daily account checks, budget adjustments, and reporting across AI models
- Identify and automate repetitive manual processes to improve efficiency and campaign management
- Analyze campaign and audience performance to develop actionable creative briefs for creative strategists
- Collaborate with design and development teams to build and test paid landing pages, improve conversion rates, and reduce CPA
- Monitor the customer journey from initial click through activation, tracking acquisition costs, payback periods, and customer lifetime value
- Launch and optimize advertising campaigns for new products without historical performance data, using structured experimentation to identify opportunities
- Investigate performance fluctuations, diagnose CPA changes, and communicate findings clearly to leadership
- Allocate time across media buying, analytics, AI agent development, landing page testing, and conversion rate optimization
Requirements
- At least five years of hands-on experience managing and optimizing Meta and Google advertising campaigns, with monthly advertising budgets of $100,000 or more
- Deep expertise in Meta advertising, including campaign structure, creative strategy, and scaling successful concepts
- Strong experience with Google Search and Performance Max campaigns
- Agency-side experience managing paid acquisition campaigns
- Experience in SaaS or B2B marketing, particularly businesses using free-trial or book-a-demo conversion funnels
- Demonstrated ability to build and maintain AI agents or automations that actively support advertising workflows, with the technical understanding to explain, troubleshoot, and repair them
- Strong analytical skills and practical experience with GA4, PostHog, advertising platform reporting, and spreadsheets
