Segment Research Manager, Marketing & Lifecycle Growth

About This Role

This role is for a seasoned insight professional to champion systematic processes for building and leveraging customer insights within Amazon.in's Marketing & Customer Lifecycle team. The Segment Research Manager will develop research-led consumer insights to guide Amazon’s marketing and growth strategy in India, working with marketing leadership to evolve the overall insights strategy for multiple categories and programs within the India consumer business.

Responsibilities

• Drive a prioritized roadmap of qualitative and quantitative research programs for the team in India
• Collaborate with other cross-functional research, category marketing, and product teams to systematically surface customer insights and gaps
• Own end-to-end delivery in the execution of research programs and roadmap goals, including scoping with marketing leaders, influencing design, data collection, data analysis, and recommendations
• Dive deep into the cultural fabric of India to unearth insights that resonate for crafting brand communication
• Work closely with new initiatives’ teams to get customer-facing inputs and validations, ensuring early stage effectiveness and improving the odds of success when launched
• Demonstrate thinking and design in areas of brand equity, consumer segmentation, and opportunity sizing based on first principles
• Design and execute large-scale internal customer tracking programs to measure the impact of various brand, category, and new product initiatives on salience, consideration, and business outcomes
• Own, manage, and develop strategic relationships with external research agencies to drive the brand marketing research roadmap in a high-quality and cost-efficient manner

Requirements

• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience using data and metrics to drive improvements
• Experience managing or working within cross-functional marketing and creative teams
• 5+ years of supporting quantitative and qualitative consumer research experience

Nice to have:

• Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
• Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs

About the Company

Amazon.in is the Indian branch of the global e-commerce company Amazon.