Segment Marketing Manager

About This Role

This role is crucial for optimizing the portfolio of products and services across diverse consumer segments in T-Mobile for Business to enhance revenue and reduce customer churn. It involves planning, creating, and producing marketing campaign communications in partnership with Marketing segment strategy teams to implement strategic objectives effectively. The individual will partner with a segment strategy member to build communications in support of onboarding, programs, offers, and launches for prospective or base customers. Success is measured by the ability to drive long-term customer engagement and achieve targeted business outcomes.

Responsibilities

• Partner cross functionally across marketing and T-Mobile for Business to measure and optimize success of campaigns
• Enhance market presence and support sustained customer relationships through coordinated marketing efforts
• Implement strategies for lead generation and marketing automation in support of T-Mobile for Business segments
• Partner with segments to identify market size, prepare business plans, and assist in pricing recommendations for the defined Marketing and service portfolio
• Manage marketing communication and distribution plans to include tracking of results
• Prepare presentations for various audiences ranging from peers to executive level
• Prepare recommendations for annual/quarterly business plans, strategies, audience list criteria and marketing tactic planning
• Collaborate with Segment Marketing, creative, advertising teams, and audience data providers to build tactic-specific audience lists, develop marketing materials and design tactics for multi-tactic Marketing campaigns (e.g., email, SMS, Sales outbound prospecting campaigns)
• Own deployment of Marketing tactics, including build and deploy of emails, SMS, Sales outbound prospecting campaign lists
• Coordinate tactics and execution across partners to ensure consistent execution and brand presentation
• Provide quality-assurance focus throughout the audience building and tactic execution processes, for owned deliverables and work owned by team members
• Effectively manage work plan, deadlines and conflicting priorities
• Document processes, systems and data flows as needed
• Identify and drive opportunities for process improvement
• Provide requirements for new capabilities/tools as needed
• Monitor audience quality and tactic execution performance
• Find opportunities to optimize each and proactively partner with team members to align upon and deliver optimizations
• Perform other duties/projects as assigned by business management as needed

Requirements

• Bachelor's Degree plus 3 years of related work experience OR advanced degree with 1 year of related work experience OR a combination of education and experience deemed equivalent