Segment Marketing Manager

About This Role

This Segment Marketing Manager role is crucial for optimizing the portfolio of products and services across diverse consumer segments in T-Mobile for Business to enhance revenue and reduce customer churn. It involves planning, creating, and producing marketing campaign communications in partnership with Marketing segment strategy teams to implement strategic objectives effectively. The individual will partner with a segment strategy member to build communications in support of onboarding, programs, offers, and launches for prospective or base customers. Success is measured by the ability to drive long-term customer engagement and achieve targeted business outcomes. The individual will partner cross-functionally across marketing and T-Mobile for Business to measure and optimize the success of campaigns. The work impacts the organization by enhancing market presence and supporting sustained customer relationships through coordinated marketing efforts.

Responsibilities

• Implement strategies for lead generation and marketing automation in support of T-Mobile for Business segments
• Partner cross-functionally across the enterprise, specifically with sales, product management, and web strategy operations, to ensure flawless execution and to create one look and feel for T-Mobile products, services, and communications
• Partner with segments to identify market size, prepare business plans, and assist in pricing recommendations for the defined Marketing and service portfolio
• Manage marketing communication and distribution plans to include tracking of results
• Prepare presentations for various audiences ranging from peers to executive level
• Prepare recommendations for annual/quarterly business plans, strategies, audience list criteria, and marketing tactic planning
• Collaborate with Segment Marketing, creative, advertising teams, and audience data providers to build tactic-specific audience lists, develop marketing materials, and design tactics for multi-tactic Marketing campaigns (e.g., email, SMS, Sales outbound prospecting campaigns)
• Own deployment of Marketing tactics, including build and deploy of emails, SMS, and Sales outbound prospecting campaign lists
• Coordinate tactics and execution across partners to ensure consistent execution and brand presentation
• Provide quality-assurance focus throughout the audience building and tactic execution processes, for owned deliverables and work owned by team members
• Effectively manage work plan, deadlines, and conflicting priorities
• Document processes, systems, and data flows as needed
• Identify and drive opportunities for process improvement
• Provide requirements for new capabilities/tools as needed
• Monitor audience quality and tactic execution performance
• Find opportunities to optimize each and proactively partner with team members to align upon and deliver optimizations