About This Role
This leadership role drives strategic growth initiatives within the Sports, Media & Entertainment Sector, partnering with leadership, lawyers, and firmwide Marketing & Business Development colleagues. The manager identifies and pursues business development opportunities, strengthens client relationships, and proactively drives go-to-market strategies to support sector growth and market positioning.
Responsibilities
- Develop and drive sector-specific strategic plans in partnership with sector leadership to support business development, client engagement, and growth objectives
- Lead and execute marketing and business development initiatives aligned with the Sports, Media & Entertainment Sector strategy
- Drive cross-practice and cross-sector collaboration to identify opportunities, emerging trends, and client needs
- Identify and pursue client targeting initiatives and strategic business development opportunities
- Develop and manage thought leadership campaigns, client alerts, industry publications, and market-facing content
- Lead directory, ranking, and award submission efforts that enhance the sector's profile and market recognition
- Collaborate with Communications and Public Relations teams to promote sector capabilities, thought leadership, and lawyer visibility
- Partner with Pursuits and Pricing teams to develop strategic pitches, RFP responses, proposals, and presentation materials
- Build and maintain sector-specific marketing collateral, website content, credentials, and pitch materials
- Utilize data, market intelligence, and CRM tools to identify opportunities, track business development activities, and measure ROI
- Leverage AI-enabled business development and marketing tools to support efficiency, innovation, and operational excellence
- Scope, plan, and execute client-facing events, webinars, seminars, sponsorships, conferences, and business development programs
- Evaluate sponsorship opportunities and oversee participation to maximize business development impact and return on investment
- Support sector leadership in managing key client programs, strategic account initiatives, and client development opportunities
- Develop and maintain business development resources, sector materials, intranet resources, and knowledge repositories
- Support onboarding and integration efforts for lateral hires within the sector, including relationship building and cross-selling opportunities
- Monitor industry trends, client developments, and competitive intelligence, sharing relevant insights with stakeholders
- Manage and mentor team members where applicable, fostering a collaborative, high-performing, and client-centric culture
- Manage and contribute to additional business development and marketing projects as assigned
