Sectors & Clients Manager Media, Sports & Entertainment

About This Role

This leadership role drives strategic growth initiatives within the Sports, Media & Entertainment Sector, partnering with leadership, lawyers, and firmwide Marketing & Business Development colleagues. The manager identifies and pursues business development opportunities, strengthens client relationships, and proactively drives go-to-market strategies to support sector growth and market positioning.

Responsibilities

• Develop and drive sector-specific strategic plans in partnership with sector leadership to support business development, client engagement, and growth objectives
• Lead and execute marketing and business development initiatives aligned with the Sports, Media & Entertainment Sector strategy
• Drive cross-practice and cross-sector collaboration to identify opportunities, emerging trends, and client needs
• Identify and pursue client targeting initiatives and strategic business development opportunities
• Develop and manage thought leadership campaigns, client alerts, industry publications, and market-facing content
• Lead directory, ranking, and award submission efforts that enhance the sector's profile and market recognition
• Collaborate with Communications and Public Relations teams to promote sector capabilities, thought leadership, and lawyer visibility
• Partner with Pursuits and Pricing teams to develop strategic pitches, RFP responses, proposals, and presentation materials
• Build and maintain sector-specific marketing collateral, website content, credentials, and pitch materials
• Utilize data, market intelligence, and CRM tools to identify opportunities, track business development activities, and measure ROI
• Leverage AI-enabled business development and marketing tools to support efficiency, innovation, and operational excellence
• Scope, plan, and execute client-facing events, webinars, seminars, sponsorships, conferences, and business development programs
• Evaluate sponsorship opportunities and oversee participation to maximize business development impact and return on investment
• Support sector leadership in managing key client programs, strategic account initiatives, and client development opportunities
• Develop and maintain business development resources, sector materials, intranet resources, and knowledge repositories
• Support onboarding and integration efforts for lateral hires within the sector, including relationship building and cross-selling opportunities
• Monitor industry trends, client developments, and competitive intelligence, sharing relevant insights with stakeholders
• Manage and mentor team members where applicable, fostering a collaborative, high-performing, and client-centric culture
• Manage and contribute to additional business development and marketing projects as assigned

Requirements

• High School Diploma or GED
• 6 years of marketing and business development experience, preferably within a law firm or professional services environment
• Effectively communicate, verbally and in writing, with clients, lawyers, business professionals, and third parties
• Produce deliverables, answer phone calls, and reply to correspondence in an efficient and responsive manner
• Provide timely, accurate, and quality work product
• Successfully meet deadlines, expectations, and perform work duties as required
• Foster positive work relationships
• Comply with all firm policies and practices
• Engage in both physical and sedentary activity, such as working at a computer for extended periods of time, including on-screen reading and typing; participating in digital/virtual conference calls; participating in meetings as needed
• Ability to work under pressure and manage competing demands in a fast-paced environment
• Perform all other duties, tasks or projects as assigned

Nice to have:

• Bachelor's Degree
• Degree in Marketing, Communications, Journalism, Business, or related field preferred
• Strong understanding of professional services marketing and business development principles
• Exceptional communication and interpersonal skills with the ability to build trusted relationships with lawyers, clients, and business professionals
• Demonstrated strategic thinking, project management, and organizational skills with the ability to manage multiple priorities and deadlines
• Strong commercial awareness and experience identifying and pursuing growth opportunities
• Experience managing pitches, thought leadership initiatives, client programs, sponsorships, events, and profile-raising activities
• Proficiency in CRM systems, Microsoft Office applications, and business development technology platforms
• Ability to work effectively in a fast-paced, collaborative environment while delivering high-quality results

Benefits

• Comprehensive package of benefits including medical/dental/vision insurance, and 401(k)

Important Details

• Locations: New York, Washington, D.C., Chicago, Dallas, Houston, Los Angeles, Miami, Boston, Philadelphia, Atlanta, Austin, or other approved DLA Piper office locations
• Work environment: hybrid work arrangement

Application Process

• Apply directly online

About the Company

DLA Piper is a firm whose people are the backbone, heart and soul of the firm.