Salesforce Marketing Cloud Email Producer

About This Role

This role is for a Salesforce Marketing Cloud email producer who will take ownership of critical email and SMS campaigns, crafting personalized and dynamic communications for millions of students, parents, and professionals. The position involves managing high-volume customer-facing campaigns from coding through deployment, leveraging HTML skills to create responsive and engaging content. It suits an individual who thrives in a fast-paced environment, collaborates with cross-functional teams, and is passionate about precision and impact.

Responsibilities

• Manage assigned email and SMS projects from initial coding through editing, proofing, quality assurance, and final deployment
• Collaborate closely with marketers and various stakeholders to produce and deploy email and SMS communications, consistently meeting aggressive deadlines
• Securely manage and upload contact lists, ensuring data integrity and privacy
• Hand-code HTML from text documents to create engaging emails, and assist in the development of templates, automations, quality control processes, and dynamic campaigns
• Adhere strictly to established email marketing processes, ensuring all communications comply with brand guidelines and legal standards, and contribute to process documentation as needed
• Analyze campaign performance and proactively recommend best practices, A/B testing strategies, and new trends in email marketing to optimize engagement and results

Requirements

• Minimum of 3 years of hands-on experience coding HTML emails, managing contact lists, and deploying communications via an email service provider, with recent Salesforce Marketing Cloud experience highly preferred
• Solid understanding of email best practices, including CAN-SPAM and other email and SMS data privacy laws
• Proven experience with responsive design for email
• Proficiency in AMPscript
• Demonstrated experience with A/B testing and the ability to generate and communicate reports using marketing automation and web analytics tools to highlight key email/SMS performance indicators
• Exceptional organizational, time-management, and project-management abilities, coupled with outstanding communication skills and meticulous attention to detail
• Bachelor’s degree or equivalent professional experience

Nice to have:

• Hands-on experience with data extensions, automations, journeys, filters, and triggers within Salesforce Marketing Cloud
• Salesforce Marketing Cloud Email Specialist certification
• Some SQL knowledge
• Working knowledge of CloudPages and JavaScript
• Ability to quickly learn and accurately execute established email production processes

About the Company

Aquent is partnering with a leading mission-driven organization dedicated to empowering individuals through educational and career opportunities. This organization impacts millions of lives annually by providing essential resources and services that help people achieve their full potential.