About This Role
This role is an opportunity to take Salesforce to its full potential at Puerto Rico's leading automotive company. You will enhance customer communication strategies by leveraging the Salesforce stack (Data Cloud, Marketing Cloud / Marketing Cloud Next, and CRM) and pushing it to its full potential.
Responsibilities
- Configure and monitor Data Cloud Data Streams from CRM, Marketing Cloud / Marketing Cloud Next, and DMS sources
- Design Identity Resolution rulesets to create unified customer profiles across all Bella brands
- Build Calculated Insights and manage segments for marketing, CRM, and paid media activation, including consent compliance
- Architect multi-channel Journey Builder journeys across the automotive customer lifecycle, using Data Cloud segments as entry sources
- Write AMPscript and SSJS for dynamic personalization, and own deliverability and Business Unit governance
- Administer the Salesforce org (security, metadata, deployments) and build Flows, reports, and dashboards
- Partner with Data Engineering on the DMS Databricks-Data Cloud pipeline and manage the Salesforce vendor relationship
Requirements
- Salesforce Certified Administrator (ADM-201), required at time of hire
- 3
-5+ years of hands-on Salesforce admin experience, including Marketing Cloud operations
- Journey Builder and Automation Studio expertise
- AMPscript, SSJS, and SQL proficiency
- Flow Builder and Salesforce security model knowledge
- Full professional fluency in Spanish and English
- Ability to work 100% on-site
Nice to have:
- Hands-on Data Cloud experience and Marketing Cloud + Data Cloud integration
- Marketing Cloud Email Specialist, MC Administrator, or Data Cloud Accredited Professional certification
- Multi-brand or multi-BU Salesforce experience
- Automotive retail or DMS familiarity (CDK, Dealer Socket)
- REST/SOAP API integration experience
- Familiarity with Salesforce AgentForce + Claude (Anthropic) integration
Benefits
- Medical Plan
- Dental Plan
- Life Insurance
- Retirement Plan
- Gym access
- Chiropractor services
- Nutritionist services
- General Practitioner services
- Stability and growth opportunities within the leading company in Puerto Rico's automotive industry
About the Company
Bella Group is the only 100% Puerto Rican-owned auto distribution and retail company on the Island. They distribute Acura, Honda, and Mazda, and operate Flagship, the largest dealership network in Puerto Rico. The company has been named one of the best employers in Puerto Rico 10 times.
