Salesforce Administrator

About This Role

This role supports the company's CRM ecosystem by delivering reliable, scalable, and user-focused system solutions. The Salesforce Administrator is responsible for the day-to-day configuration, maintenance, and support of the Salesforce platform, partnering closely with CRM leadership to ensure technology solutions effectively enable customer support, sales, and service operations.

Responsibilities

• Provide day-to-day administrative support for the Salesforce platform, ensuring system stability, usability, and data integrity
• Deliver timely end-user support, including on-call assistance, issue triage, troubleshooting, and resolution of Salesforce-related inquiries
• Monitor and manage user access, licenses, roles, profiles, permission sets, and security controls in alignment with governance standards
• Maintain sharing rules, security models, and system hierarchies to support business operations while protecting sensitive data
• Monitor system storage, performance, and usage trends; archive or optimize data as required
• Configure and maintain Salesforce objects, page layouts, workflows, flows, validation rules, approval processes, reports, dashboards, and related features using best-practice solutions
• Proactively identify system improvement opportunities by gathering user feedback and analyzing support trends
• Support continuous improvement initiatives led by CRM leadership by implementing enhancements that improve efficiency, data quality, and user experience
• Conduct routine system audits to ensure adherence to Salesforce and organizational best practices
• Support Salesforce release management activities, including testing, deployment, and communication of new features and enhancements
• Manage and deploy system changes with minimal disruption to business users
• Communicate upcoming system changes clearly and proactively, ensuring users understand functionality, impact, and adoption expectations prior to release
• Coordinate and deliver training for new and existing users on Salesforce functionality, processes, and best practices
• Support CRM-led training and change management initiatives by reinforcing standardized workflows and system usage
• Assist in maintaining training materials, FAQs, and support documentation to promote self-service and consistent adoption
• Create, maintain, and enhance reports and dashboards to support Sales, Customer Care, Tech Service, and Marketing operations
• Build and manage report folders and access controls to improve efficiency, visibility, and decision-making
• Assist business teams and CRM leadership with data analysis and reporting needs that support performance tracking and operational insights
• Partner with CRM leadership, developers, and business stakeholders to support the delivery of CRM solutions aligned with strategic objectives