About This Role
The Salesforce Administrator is responsible for the configuration, administration, and operation of the Salesforce Marketing Cloud platform, ensuring the correct functioning of campaigns, databases, automations, and integrations. This role collaborates with Marketing, Business, and Technology teams to optimize customer communication and maximize the use of Salesforce Marketing Cloud functionalities.
Responsibilities
- Administer and configure the Salesforce Marketing Cloud platform
- Manage users, permissions, and roles within the platform
- Administer audiences, Data Extensions, lists, and segmentation processes
- Configure, execute, and monitor automations using Automation Studio
- Administer Email Marketing campaigns and Customer Journeys
- Ensure the quality, integrity, and governance of data used in campaigns
- Coordinate and monitor integrations between Marketing Cloud and other systems
- Monitor deliverability, metrics, and campaign performance
- Provide functional support to internal users and business areas
- Identify opportunities for process improvement and optimization
Requirements
- Bachelor's degree in Systems, Computer Science, Marketing, Engineering, or a related field
- Minimum of 3 years of experience administering Salesforce Marketing Cloud
- Experience in managing and executing Email Marketing campaigns
- Knowledge and practical experience in the following tools and functionalities:
- Journey Builder
- Automation Studio
- Contact Builder
- Email Studio
- Data Extensions
- Audience Segmentation
- SQL applied to Marketing Cloud
- Experience in data management, validation, and quality control
Nice to have:
- Knowledge of integrations via APIs
- Salesforce Marketing Cloud Administrator Certification
- Marketing Cloud Email Specialist Certification
- Knowledge of Salesforce CRM, particularly Sales Cloud and Service Cloud
- Experience in Digital Marketing projects and campaign automation
- Knowledge of AMPscript and HTML for email development and personalization
Important Details
- Team: Collaborates with Marketing, Business, and Technology teams
